<?xml version='1.0' encoding='UTF-8'?><?xml-stylesheet href="http://www.blogger.com/styles/atom.css" type="text/css"?><feed xmlns='http://www.w3.org/2005/Atom' xmlns:openSearch='http://a9.com/-/spec/opensearchrss/1.0/' xmlns:georss='http://www.georss.org/georss' xmlns:gd='http://schemas.google.com/g/2005' xmlns:thr='http://purl.org/syndication/thread/1.0'><id>tag:blogger.com,1999:blog-3603424</id><updated>2012-01-25T13:40:37.805-08:00</updated><category term='linux'/><category term='media'/><category term='user experience'/><category term='retailing'/><category term='fluid interfaces'/><category term='hci'/><category term='security'/><category term='contigency design'/><category term='product packaging'/><category term='shopping'/><category term='software design'/><category term='language'/><category term='travel websites'/><category term='touch computing'/><category term='ux'/><category term='neuro-aesthetics'/><category term='stc'/><category term='general'/><category term='automobile usability'/><category term='browsers'/><category term='chrome'/><category term='cognitive psychology'/><category term='websites'/><category term='product documentation'/><category term='color'/><category term='keyboard'/><category term='microsoft'/><category term='error messages'/><category term='design'/><category term='standards'/><category term='IE'/><category term='ubuntu'/><category term='critique'/><category term='review'/><category term='writing'/><category term='content'/><category term='gmail'/><category term='conferences'/><category term='usability'/><category term='hardware'/><category term='interaction design'/><category term='google'/><title type='text'>Usability Watch India :: by Suman kumar</title><subtitle type='html'>&lt;b&gt;Updated at least twice a month;&lt;/b&gt;
This is a blog on usability in India -of software, web,  and, consumer products of India. I will also be blogging my observations on how usability affects marketing, product positioning, corporate branding, customer-service and sales. Write to me: sumank ['at'] gmail [dot] com</subtitle><link rel='http://schemas.google.com/g/2005#feed' type='application/atom+xml' href='http://uxwatchindia.blogspot.com/feeds/posts/default'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3603424/posts/default?max-results=100'/><link rel='alternate' type='text/html' href='http://uxwatchindia.blogspot.com/'/><link rel='hub' href='http://pubsubhubbub.appspot.com/'/><link rel='next' type='application/atom+xml' href='http://www.blogger.com/feeds/3603424/posts/default?start-index=101&amp;max-results=100'/><author><name>suman kumar</name><uri>http://www.blogger.com/profile/05858084252653503464</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='23' height='32' src='http://tw-india.blogspot.com/sumanbwsk.jpg'/></author><generator version='7.00' uri='http://www.blogger.com'>Blogger</generator><openSearch:totalResults>199</openSearch:totalResults><openSearch:startIndex>1</openSearch:startIndex><openSearch:itemsPerPage>100</openSearch:itemsPerPage><entry><id>tag:blogger.com,1999:blog-3603424.post-1515061087696422819</id><published>2010-03-05T19:52:00.001-08:00</published><updated>2010-03-10T07:29:29.604-08:00</updated><title type='text'>Blog update</title><content type='html'>This blog is now located at http://sumankumar.com/.
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&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.sumankumar.com/usability/uploaded_images/irctcclndr-730683.jpg"&gt;&lt;img style="cursor:pointer; cursor:hand;" src="http://www.sumankumar.com/usability/uploaded_images/irctcclndr-730680.jpg" border="0" alt="" /&gt;&lt;/a&gt;&lt;br/&gt;
April has only 30 days. I still went ahead and selected 31st April and hit 'Find Trains'. Guess what happened next?&lt;p&gt;&lt;/p&gt;
&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.sumankumar.com/usability/uploaded_images/irtctcclndr1-720955.jpg"&gt;&lt;img style="cursor:pointer; cursor:hand;" src="http://www.sumankumar.com/usability/uploaded_images/irtctcclndr1-720952.jpg" border="0" alt="" /&gt;&lt;/a&gt;&lt;br/&gt;
If you know April has only 30 days why would you add 31st to it? Better than designing accurate error messages, is preventing errors. IRCTC seemed to have missed that part.
&lt;p&gt;&lt;/p&gt;&lt;a href="http://astore.amazon.com/sumankumarcom-20" title="Recommended books on usability on Amazon.com"&gt;Recommended Books on Usability&lt;/a&gt;
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&lt;span style="font-weight:bold;"&gt;My rating: 2 out of 5&lt;/span&gt;&lt;br/&gt;
&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.sumankumar.com/usability/uploaded_images/travelocity-796127.jpg"&gt;&lt;img style="cursor:pointer; cursor:hand;width: 277px; height: 320px;" src="http://www.sumankumar.com/usability/uploaded_images/travelocity-796124.jpg" border="0" alt="" /&gt;&lt;/a&gt;&lt;p&gt;&lt;/p&gt;
See that screen grab above? Yeah. That's what you're supposed to use to pick a 'From' and 'To'. See how the 'One-way' and 'Return' checking is done. Instead of asking you upfront, they ask you at the end! This is lazy design. 
&lt;h4&gt;Makemytrip.com&lt;/h4&gt;
&lt;span style="font-weight:bold;"&gt;My rating: 2.5 out of 5&lt;/span&gt;&lt;br/&gt;
Easy to search for flights. But text is difficult to read because the text and BG are not contrasting. But if you are a South Indian and you have an initial for a last name OR if you have two words in your first name (like Suman Kumar), you can't use this site. See screen grabs.&lt;p&gt;&lt;/p&gt;

&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.sumankumar.com/usability/uploaded_images/lstname-706687.jpg"&gt;&lt;img style="cursor:pointer; cursor:hand;" src="http://www.sumankumar.com/usability/uploaded_images/lstname-706684.jpg" border="0" alt="makemytrip.com UX review"/&gt;&lt;/a&gt;&lt;br/&gt;
&lt;small&gt;See? They want my last name to be at least two characters long!&lt;/small&gt;

&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.sumankumar.com/usability/uploaded_images/space-737748.jpg"&gt;&lt;img style="cursor:pointer; cursor:hand;" src="http://www.sumankumar.com/usability/uploaded_images/space-737746.jpg" border="0" alt="" /&gt;&lt;/a&gt;&lt;br/&gt;
&lt;small&gt;And, they won't let me write my first as I always have written in. They want it to be SUMANKUMAR. And not SUMAN KUMAR. Hey! It is my name!&lt;/small&gt;
&lt;h4&gt;Cleartrip.com&lt;/h4&gt;
&lt;span style="font-weight:bold;"&gt;My rating: 3 out of 5&lt;/span&gt;&lt;br/&gt;
&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.sumankumar.com/usability/uploaded_images/cleartrip-708623.jpg"&gt;&lt;img style="cursor:pointer; cursor:hand;" src="http://www.sumankumar.com/usability/uploaded_images/cleartrip-708620.jpg" border="0" alt="" /&gt;&lt;/a&gt;&lt;p&gt;&lt;/p&gt;
Simple and elegant (as compared to the others I mean). No pull-down menus. Just simple text boxes to pick your 'From' and 'To'. The use of Web 2.0 technology... I like them! But, for the position and color of that 'Search flights' button. It should have been 'inside' instead of jumping out... and white text of reddish-orange? And, most irritating is gray text on gray BG in the search results. Guys! come on!&lt;div class="blogger-post-footer"&gt;&lt;p&gt;&lt;map name="google_ad_map_090424093442090424093300"&gt;
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&lt;p&gt;&lt;/p&gt;They use modx CMS, some &lt;a href="http://modxcms.com/"&gt;open-source script&lt;/a&gt; if I am not wrong... they advertise this site on TV! After blowing millions of dollars on players and promos, this is what they do to their website. What a shame!&lt;p&gt;&lt;/p&gt; 
&lt;a href="http://astore.amazon.com/sumankumarcom-20" title="Recommended books on usability on Amazon.com"&gt;Recommended Books on Usability&lt;/a&gt;
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Oh well. That means a good chunk of Indians can't use 30 Boxes. Big deal!
&lt;p&gt;&lt;/p&gt;
&lt;a href="http://astore.amazon.com/sumankumarcom-20" title="Recommended books on 
usability on Amazon.com"&gt;Recommended Books on Usability&lt;/a&gt;
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&lt;img usemap="#google_ad_map_090413075429090413075200" border="0" src="http://imageads.googleadservices.com/pagead/ads?format=468x30_aff_img&amp;amp;client=ca-pub-1259014363012020&amp;amp;channel=9138153052&amp;amp;output=png&amp;amp;cuid=090413075429090413075200&amp;amp;url=http%3A%2F%2Fuxwatchindia.blogspot.com%2F2009%2F04%2F30-boxes-decides-how-long-my-last-name.html"/&gt;&lt;/p&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/3603424-5603228621565833266?l=uxwatchindia.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://uxwatchindia.blogspot.com/feeds/5603228621565833266/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=3603424&amp;postID=5603228621565833266&amp;isPopup=true' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3603424/posts/default/5603228621565833266'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3603424/posts/default/5603228621565833266'/><link rel='alternate' type='text/html' href='http://uxwatchindia.blogspot.com/2009/04/30-boxes-decides-how-long-my-last-name.html' title='30 Boxes decides how long my last name should be'/><author><name>suman kumar</name><uri>http://www.blogger.com/profile/05858084252653503464</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='23' height='32' src='http://tw-india.blogspot.com/sumanbwsk.jpg'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3603424.post-6039341202444921413</id><published>2009-03-11T00:16:00.000-07:00</published><updated>2009-03-11T00:18:59.508-07:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='user experience'/><category scheme='http://www.blogger.com/atom/ns#' term='interaction design'/><category scheme='http://www.blogger.com/atom/ns#' term='fluid interfaces'/><title type='text'>Sixth Sense</title><content type='html'>This demo -- from Pattie Maes' lab at MIT, spearheaded by Pranav Mistry -- was the buzz of TED. It's a wearable device with a projector that paves the way for profound interaction with our environment. Imagine "Minority Report" and then some.
&lt;object width="446" height="326"&gt;&lt;param name="movie" value="http://video.ted.com/assets/player/swf/EmbedPlayer.swf"&gt;&lt;/param&gt;&lt;param name="allowFullScreen" value="true" /&gt;&lt;param name="wmode" value="transparent"&gt;&lt;/param&gt;&lt;param name="bgColor" value="#ffffff"&gt;&lt;/param&gt; &lt;param name="flashvars" value="vu=http://video.ted.com/talks/embed/PattieMaes_2009-embed_high.flv&amp;su=http://images.ted.com/images/ted/tedindex/embed-posters/PattieMaes-2009.embed_thumbnail.jpg&amp;vw=432&amp;vh=240&amp;ap=0&amp;ti=481" /&gt;&lt;embed src="http://video.ted.com/assets/player/swf/EmbedPlayer.swf" pluginspace="http://www.macromedia.com/go/getflashplayer" type="application/x-shockwave-flash" wmode="transparent" bgColor="#ffffff" width="446" height="326" allowFullScreen="true" flashvars="vu=http://video.ted.com/talks/embed/PattieMaes_2009-embed_high.flv&amp;su=http://images.ted.com/images/ted/tedindex/embed-posters/PattieMaes-2009.embed_thumbnail.jpg&amp;vw=432&amp;vh=240&amp;ap=0&amp;ti=481"&gt;&lt;/embed&gt;&lt;/object&gt;
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&lt;img usemap="#google_ad_map_090311071732090311071600" border="0" src="http://imageads.googleadservices.com/pagead/ads?format=468x30_aff_img&amp;amp;client=ca-pub-1259014363012020&amp;amp;channel=9138153052&amp;amp;output=png&amp;amp;cuid=090311071732090311071600&amp;amp;url=http%3A%2F%2Fuxwatchindia.blogspot.com%2F2009%2F03%2Fsixth-sense.html"/&gt;&lt;/p&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/3603424-6039341202444921413?l=uxwatchindia.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://uxwatchindia.blogspot.com/feeds/6039341202444921413/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=3603424&amp;postID=6039341202444921413&amp;isPopup=true' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3603424/posts/default/6039341202444921413'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3603424/posts/default/6039341202444921413'/><link rel='alternate' type='text/html' href='http://uxwatchindia.blogspot.com/2009/03/sixth-sense.html' title='Sixth Sense'/><author><name>suman kumar</name><uri>http://www.blogger.com/profile/05858084252653503464</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='23' height='32' src='http://tw-india.blogspot.com/sumanbwsk.jpg'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3603424.post-3242157158370456298</id><published>2009-02-27T02:43:00.000-08:00</published><updated>2009-02-27T02:57:08.240-08:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='browsers'/><title type='text'>IE Only Websites</title><content type='html'>I wanted to buy a CD of &lt;a href="http://www.google.co.in/url?sa=t&amp;source=web&amp;ct=res&amp;cd=1&amp;url=http%3A%2F%2Fwww.phat-phish.com%2Favial%2F&amp;ei=NMWnSequJoSq6gPdve2-Cw&amp;usg=AFQjCNGx-lqRhZJp-X9rzgCMhv1rxqvwHQ&amp;sig2=3u477n9H1vZT74T5aAYZJg"&gt;Avial&lt;/a&gt; and their Record Label website said this:
&lt;a href="http://www.sumankumar.com/usability/uploaded_images/musicyogi-795883.jpg"&gt;&lt;img src="http://www.sumankumar.com/usability/uploaded_images/musicyogi-795881.jpg" alt="musicyogi.com error message" border="0" /&gt;&lt;/a&gt;
The market share of Firefox is at least 30%. &lt;a href="http://www.w3schools.com/browsers/browsers_stats.asp"&gt;This says&lt;/a&gt; it is 45%. However, let's assume that it is only 20%. How the hell can any business choose to ignore 20%? Wow!

&lt;a href="http://astore.amazon.com/sumankumarcom-20" title="Recommended books on usability on Amazon.com"&gt;Recommended Books on Usability&lt;/a&gt;

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&lt;a href="http://www.readwriteweb.com/archives/the_future_of_touch.php"&gt;Read more @ Read Write Web &lt;/a&gt;&lt;p&gt;&lt;?p&gt;
&lt;a href="http://astore.amazon.com/sumankumarcom-20" title="Recommended books on usability on Amazon.com"&gt;Recommended Books on Usability&lt;/a&gt;
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Take for example, the leave letter. I am sure you have written a few in school or college. Rewind and replay one of those leave letters. Right from the salutation (‘Respected sir/madam’) to the signature (‘Faithfully/Obediently yours’) it reeks of colonialism. And, we have yet to learn our lessons. In this age of globalization (or globalisation, to my stiff-upper-lip comrades), it is important to pay attention to the three Cs: Consistency, Context, and Culture. 
 
The You
I have read manuals that say ‘you can perform this task…’ and in the next chapter add, ‘Users should back up data regularly’.  Who is the ‘you’ and who is the ‘user’? Quite a few of my esteemed friends that are Technical Writers shy away from using ‘you’ in their manuals. Again, it is that skeleton in our cupboards (or closets, if you will,  my American friend) called Colonial Composition that proves to be the stumbling block. I do not wish to debate on the aesthetic merit of using (or not using) ‘you’ in our manuals. The goal of your manual is to help users be productive. So let us stick to that story for now. 
 
Let us look at an example:
1) &lt;span style="font-style:italic;"&gt;If the system displays a blue screen, the OS should re-installed.&lt;/span&gt; 
2) &lt;span style="font-style:italic;"&gt;If your system displays a blue screen, re-install the OS.&lt;/span&gt; 
 
Let us not discuss active and passive voice. Let us focus on the word ‘&lt;span style="font-style:italic;"&gt;your&lt;/span&gt;’ that replaces ‘&lt;span style="font-style:italic;"&gt;the&lt;/span&gt;’. Both statements offer the same instruction. If you took a poll with your users on which one they liked. I am quite sure they’d pick the one with ‘your’. Why? Because it is personable.  The statement is talking to the user and thus telling the user ‘there’s something in it for you’ and urges action. There is no ambiguity (‘OS should be installed? By who?’). And, the ‘&lt;span style="font-style:italic;"&gt;your&lt;/span&gt;’ statement costs less to Localize. 
 
Also, it is important that your product offers a favorable emotional experience to your users. That is where the Colonial Composition fails. Ask any Interaction Designer and she’ll tell you how important Subjective Satisfaction is to the success of any design.
 
&lt;span style="font-weight:bold;"&gt;Personable Manual&lt;/span&gt;
Personable writing pays. What would you prefer to read? 
&lt;blockquote&gt;"It is recommended that you upgrade your software."&lt;/blockquote&gt; Or &lt;blockquote&gt;"We recommend that you upgrade your software."&lt;/blockquote&gt; The latter engages you. It makes a convincing statement. It doesn’t hide behind the facade of passive voice, and it puts an arm around you and requests, like a friend, to do the needful. 
 
There again, some of you might say ‘&lt;span style="font-style:italic;"&gt;well, if we screw up, then because we used ‘we’ we may get into a soup.&lt;/span&gt;’
 
Let me reassure you here: 1) you don’t write for a contingency called screw-up. 2) You write to ensure your user increases her productivity. And 3) Whether you write in passive voice or active voice, if it is in the manual, you are liable.  
 
Finally, being formal is overrated. Just because you are in business does not meant you have to be business-like in your manual. That is a sad misconception. You got to connect. You have to converse with your user. You need to engage and offer a positive emotional experience to your user. Else, the user will pick that phone and call Support. Now, that, in my book, &lt;strike&gt;completely&lt;/strike&gt; obviates the need for publishing a manual. And, having a writer on board. 
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&lt;a href="http://ideacellular.com"&gt;Ideacellular.com&lt;/a&gt; What's with yellow boys. Don't you know? 

&lt;blockquote&gt;Yellow, pure bright lemon yellow is the most fatiguing color. Why? The answer comes from the physics of light and optics. More light is reflected by bright colors, resulting in excessive stimulation of the eyes. Therefore, yellow is an eye irritant. Babies cry more in yellow rooms, husbands and wives fight more in yellow kitchens, and opera singers throw more tantrums in yellow dressing rooms. [&lt;a href="http://www.colormatters.com/optics.html"&gt;read more @ colormatters.com&lt;/a&gt;]&lt;/blockquote&gt;
&lt;a href="http://astore.amazon.com/sumankumarcom-20" title="Recommended books on usability on Amazon.com"&gt;Recommended Books on Usability&lt;/a&gt;
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&lt;img usemap="#google_ad_map_090121072056090121071900" border="0" src="http://imageads.googleadservices.com/pagead/ads?format=468x30_aff_img&amp;amp;client=ca-pub-1259014363012020&amp;amp;channel=9138153052&amp;amp;output=png&amp;amp;cuid=090121072056090121071900&amp;amp;url=http%3A%2F%2Fuxwatchindia.blogspot.com%2F2009%2F01%2Fidea-cellular-web-site.html"/&gt;&lt;/p&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/3603424-3496674709921773096?l=uxwatchindia.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://uxwatchindia.blogspot.com/feeds/3496674709921773096/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=3603424&amp;postID=3496674709921773096&amp;isPopup=true' title='2 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3603424/posts/default/3496674709921773096'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3603424/posts/default/3496674709921773096'/><link rel='alternate' type='text/html' href='http://uxwatchindia.blogspot.com/2009/01/idea-cellular-web-site.html' title='Idea Cellular Web Site'/><author><name>suman kumar</name><uri>http://www.blogger.com/profile/05858084252653503464</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='23' height='32' src='http://tw-india.blogspot.com/sumanbwsk.jpg'/></author><thr:total>2</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3603424.post-636669050358339355</id><published>2008-12-16T22:19:00.000-08:00</published><updated>2008-12-16T22:20:12.121-08:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='product documentation'/><category scheme='http://www.blogger.com/atom/ns#' term='usability'/><category scheme='http://www.blogger.com/atom/ns#' term='product packaging'/><title type='text'>Promoting Document Usage: Taking a leaf out of Business Directories</title><content type='html'>You can argue all day that you know a customer that reads your manuals but my point is that &lt;span style="font-style: italic;"&gt;most&lt;/span&gt; don't. It is a blessing in disguise for most of us: we get away with some really sloppy writing. But if you honestly want to help your customers but don't want to incur support costs, here goes:&lt;br&gt;&lt;br&gt;Don't talk to them about your cream. Talk about beautiful, flawless skin. Didn't get it? No problem. Most software vendors bundle documentation or at least provide documentation online. And, most think their duty ends there. It doesn't. If it did, explain why customers still call up your Support Desk for information; the same information that your manual offers. &lt;br&gt;&lt;br&gt;The explanation to this predicament lies else where: Business Directories. I used to be a Sales Rep for Tata Press Yellow Pages in Chennai (they call it InfoMedia now). After publishing and distributing the directory to users (all homes with a phone), they ran a publicity campaign. The campaign was meant to educate users on how Yellow Pages can help them. "L&lt;span style="font-style: italic;"&gt;ooking for an Architect? Look under Architects category in Tata Press Yellow Pages&lt;/span&gt;" Or something like that. The success of the brand depended on people &lt;span style="font-style: italic;"&gt;using&lt;/span&gt; the product.&lt;br&gt;&lt;br&gt;Do you promote the usage of your product documentation? I know the answer. Most of you don't. So what should you do?&lt;br&gt;&lt;br&gt;Talk to your marketing/sales and support folks and send periodic e-mails to your customers. "&lt;span style="font-style: italic;"&gt;Did you know that the Deployment Guide can help you customize the interface?&lt;/span&gt;" Or "&lt;span style="font-style: italic;"&gt;Want to integrate MS-Office with your_product_name_here? See the Office Integration chapter in the Deployment Guide&lt;/span&gt;." &lt;br&gt;&lt;br&gt;Also:&lt;br&gt;1) Track the kind of support calls you've been receiving&lt;br&gt;2)Identify common issues&lt;br&gt;3) Address them in your documentation&lt;br&gt;4) Highlight the fixes in your &lt;span style="font-style: italic;"&gt;usage&lt;/span&gt; mail campaign&lt;br&gt;5) Start from step 1 and keep iterating! &lt;br&gt;&lt;br&gt;I said track support calls instead of 'take a survey' because I don't believe in surveys. Surveys are the equivalent of you asking your dinner guests 'Hope you liked the food!' The answer is always yes, unless you have a socially aberrant guest who'd say 'Yuk. That food sucks!' &lt;br&gt;&lt;br&gt;Think about it. 
&lt;br&gt;&lt;a href="http://astore.amazon.com/sumankumarcom-20" title="Recommended books on usability on Amazon.com"&gt;Recommended Books on Usability&lt;/a&gt;
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&lt;br&gt;
&lt;a href="http://astore.amazon.com/sumankumarcom-20" title="Recommended books on usability on Amazon.com"&gt;Recommended Books on Usability&lt;/a&gt;
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&lt;br&gt;&lt;a href="http://astore.amazon.com/sumankumarcom-20" title="Recommended books on usability on Amazon.com"&gt;Recommended Books on Usability&lt;/a&gt;
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&lt;a href="http://astore.amazon.com/sumankumarcom-20" title="Recommended books on usability on Amazon.com"&gt;Recommended Books on Usability&lt;/a&gt;
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&lt;blockquote&gt;Consistent with our efforts to promote further interoperability across the Web, &lt;span style="font-weight:bold;"&gt;Microsoft will be releasing Internet Explorer 8 to render content in its most standards-compliant way by default&lt;/span&gt;.  Giving top priority to Web standards interoperability allows us to help web developers and designers drive toward the ideal of "write once, run anywhere", freeing up more time to innovate rather than modify content for different browsers.  

&lt;span style="font-weight:bold;"&gt;However, browsing with this default setting may cause content written for previous versions of Internet Explorer to display differently than intended&lt;/span&gt;.  This creates a call to action for site owners to ensure their content will continue to display seamlessly in Internet Explorer 8.  As such, we’ve provided a meta-tag which can be added on a per-page or per-site level which will instructs Internet Explorer 8 to render content like it did in Internet Explorer 7, without requiring any additional changes.

&lt;span style="font-weight:bold;"&gt;We are encouraging site administrators to get their sites ready now for broad adoption of Internet Explorer 8&lt;/span&gt;, as there will be a beta release in the third quarter of this year targeted for all consumers.  To learn more and get started, please follow the step-by-step instructions located at the following link:  &lt;a href="http://go.microsoft.com/fwlink/?LinkId=120024"&gt;http://go.microsoft.com/fwlink/?LinkId=120024&lt;/a&gt;.&lt;/blockquote&gt;

So I followed the link and ended up reading this rubbish:
&lt;blockquote&gt;Some Web sites may not be displayed correctly or work correctly in Windows Internet Explorer 8. This problem  does not occur in earlier  versions of Internet Explorer, and the affected Web sites continue to be displayed correctly and to work correctly in Windows Internet Explorer 7.

For example, you may experience any of the following symptoms in Internet Explorer 8:
&lt;ul&gt;&lt;li&gt;Menus, images, or text are in the wrong positions on some Web sites.
&lt;/li&gt;&lt;li&gt;Some Web site features do not work.
&lt;/li&gt;&lt;li&gt;You receive script error messages on some Web sites.
&lt;/li&gt;&lt;li&gt;Internet Explorer stops responding or stops working on some Web sites.
&lt;/li&gt;&lt;/ul&gt;&lt;/blockquote&gt;
Ha ha ha! Ladies and gentlemen, so *that's* how you win the browser war! Jesus!&lt;br&gt;

&lt;a href="http://astore.amazon.com/sumankumarcom-20" title="Recommended books on usability on Amazon.com"&gt;Recommended Books on Usability&lt;/a&gt;

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&lt;blockquote&gt;Today, the Ministry of Justice revealed that due to a usability issue, voting was prematurely aborted for 232 voters. The pilot system was in use in three municipalities; this amounts to about 2 per cent of the electoral roll. Seats in the municipal assemblies are often determined by margins of only a couple of votes.

It seems that the system required the voter to insert a smart card to identify the voter, type in their selected candidate number, then press "ok", check the candidate details on the screen, and then press "ok" again. Some voters did not press "ok" for the second time, but instead removed their smart card from the voting terminal prematurely, causing their ballots not to be cast.

[&lt;a href="http://www.effi.org/blog/2008-10-28-finnish-evoting-votes-lost.html"&gt;Link1&lt;/a&gt;] [&lt;a href="http://news.slashdot.org/news/08/10/29/0137202.shtml"&gt;Link2&lt;/a&gt;]&lt;/blockquote&gt;

The argument here is not 'it worked for 98% of the people'. The deal here is that seats in Finnish municipal assemblies are determined by margins of only a couple of votes. So 2% is huge and whoever designed the system should have taken that into account. &lt;br&gt;

&lt;a href="http://astore.amazon.com/sumankumarcom-20" title="Recommended books on usability on Amazon.com"&gt;Recommended Books on Usability&lt;/a&gt;
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&lt;img usemap="#google_ad_map_081029064916081029064600" border="0" src="http://imageads.googleadservices.com/pagead/ads?format=468x30_aff_img&amp;amp;client=ca-pub-1259014363012020&amp;amp;channel=9138153052&amp;amp;output=png&amp;amp;cuid=081029064916081029064600&amp;amp;url=http%3A%2F%2Fuxwatchindia.blogspot.com%2F2008%2F10%2Ffinnish-e-voting-fiasco.html"/&gt;&lt;/p&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/3603424-8162999908324222895?l=uxwatchindia.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://uxwatchindia.blogspot.com/feeds/8162999908324222895/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=3603424&amp;postID=8162999908324222895&amp;isPopup=true' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3603424/posts/default/8162999908324222895'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3603424/posts/default/8162999908324222895'/><link rel='alternate' type='text/html' href='http://uxwatchindia.blogspot.com/2008/10/finnish-e-voting-fiasco.html' title='Finnish e-voting fiasco'/><author><name>suman kumar</name><uri>http://www.blogger.com/profile/05858084252653503464</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='23' height='32' src='http://tw-india.blogspot.com/sumanbwsk.jpg'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3603424.post-4458685649496755596</id><published>2008-10-21T04:37:00.000-07:00</published><updated>2008-10-21T04:49:25.090-07:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='security'/><category scheme='http://www.blogger.com/atom/ns#' term='critique'/><category scheme='http://www.blogger.com/atom/ns#' term='websites'/><title type='text'>Canon India's Website is an Attack Site?</title><content type='html'>&lt;span style="font-weight:bold;"&gt;First, Google said:&lt;/span&gt;&lt;br/&gt;
&lt;a href="http://www.google.co.in/search?hl=en&amp;q=canon+india&amp;btnG=Google+Search&amp;meta="&gt;&lt;img style="cursor:pointer; cursor:hand;" src="http://www.sumankumar.com/usability/uploaded_images/canongoogle-793475.jpg" border="0" alt="Google search for Canon India" /&gt;&lt;/a&gt;&lt;br/&gt;

So I went to &lt;a href="http://www.canon.com/"&gt;http://www.canon.com/&lt;/a&gt; and selected the Canon India site from the Worldwide Site list:

&lt;span style="font-weight:bold;"&gt;Now, my Firefox said:&lt;/span&gt;&lt;br/&gt;
&lt;a href="http://www.canon.co.in"&gt;&lt;img style="cursor:pointer; cursor:hand;" src="http://www.sumankumar.com/usability/uploaded_images/canon-749623.jpg" border="0" alt="www.canon.co.in" /&gt;&lt;/a&gt;

Webmaster of Canon, could you please wake up and smell the coffee? &lt;br&gt;

&lt;a href="http://astore.amazon.com/sumankumarcom-20" title="Recommended books on usability on Amazon.com"&gt;Recommended Books on Usability&lt;/a&gt;
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&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.sumankumar.com/usability/uploaded_images/chrome1-778066.jpg"&gt;&lt;img style="cursor: pointer;" src="http://www.sumankumar.com/usability/uploaded_images/chrome1-778063.jpg" alt="Google Chrome: Blogger Backlink issue" border="0" /&gt;&lt;/a&gt;
&lt;span style="font-weight: bold;"&gt;&lt;p&gt;&lt;/p&gt;

Upload Images feature does not work in Blogger.&lt;/span&gt; I tried twice but failed. I use a custom domain and not blogspot (that is obvious, I know).
&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.sumankumar.com/usability/uploaded_images/chrome2-770181.jpg"&gt;&lt;img style="cursor: pointer;" src="http://www.sumankumar.com/usability/uploaded_images/chrome2-770177.jpg" alt="" border="0" /&gt;&lt;/a&gt;
&lt;span style="font-weight: bold;"&gt;&lt;p&gt;&lt;/p&gt;

&lt;/span&gt;Are the above really issues or is it just me? Let me know.

P.S. No RSS auto-detection? I thought this was 2008!
&lt;/div&gt;
&lt;a href="http://astore.amazon.com/sumankumarcom-20" title="Recommended books on usability on Amazon.com"&gt;Recommended Books on Usability&lt;/a&gt;

&lt;small&gt;write to me: sumank [at] gmail [dot] com&lt;/small&gt;&lt;div class="blogger-post-footer"&gt;&lt;p&gt;&lt;map name="google_ad_map_080908091105080908091000"&gt;
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"We don't have the time. We want to ship on the so-and-so date!" is the classic refrain.
Most product managers are still stuck in the stone age of software design: the 90s. They refuse to budge and the result is, well, predictable. Products that irritate users. Stupid products. And, and, and, your competition gets amazing publicity:
One of the users of Dear Adobe site wrote:
&lt;blockquote&gt;Try to beat FoxIt Reader for size and load time. Go ahead and try.&lt;/blockquote&gt;

&lt;a href="http://dearadobe.com/"&gt;Dear Adobe&lt;/a&gt; lists gripes against Adobe products. It makes for some fun reading but it also sends an ominous signal to Adobe. Listen to users or perish.

Excerpts from &lt;a href="http://dearadobe.com/"&gt;Dear Adobe&lt;/a&gt;'s Top 50 gripes:
&lt;blockquote&gt;&lt;ul&gt;&lt;li&gt;1) Why does the Acrobat Reader take two minutes to launch, and require updates twice a month, just to display PDF pages?&lt;/li&gt;&lt;li&gt;6) Please create an installer that puts your software on my computer in less time than it takes to install an operating system.&lt;/li&gt;&lt;li&gt;15) Please update your Updater so that it won't take 110% of my CPU just to download some files. &lt;/li&gt;&lt;li&gt;20) I really don't want a 'My eBooks' folder. Please ask first.&lt;/li&gt;&lt;li&gt;21) Could you make Adobe Reader start up slower? I'd like to have enough time to go get a sandwich before I read a one page document. &lt;/li&gt;&lt;li&gt;22) Please stop forcing your PDF plug-ins into every orifice of OS X. Apple designed Preview for a reason. Fucking deal with it.&lt;/li&gt;&lt;li&gt;45) Why oh why is Updater.app such garbage? It's 2008 already - why do I need to close Safari so you can update InDesign, exactly?&lt;/li&gt;&lt;/ul&gt;&lt;/blockquote&gt;
You know the positive thing is that, Adobe Product Managers don't have invest time or effort to figure our what's wrong with their products. The users have spoken. The least they could do is listen to them.

&lt;a href="http://astore.amazon.com/sumankumarcom-20" title="Recommended books on usability on Amazon.com"&gt;Recommended Books on Usability&lt;/a&gt;

&lt;small&gt;write to me: sumank [at] gmail [dot] com&lt;/small&gt;&lt;div class="blogger-post-footer"&gt;&lt;p&gt;&lt;map name="google_ad_map_080902094423080902094200"&gt;
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Hey, maybe their versioning/numbering sequence is in an inverse sequence. But it is confusing to me Jack.

&lt;a href="http://astore.amazon.com/sumankumarcom-20" title="Recommended books on usability on Amazon.com"&gt;Recommended Books on Usability&lt;/a&gt;
&lt;br/&gt;&lt;small&gt;write to me: sumank [at] gmail [dot] com&lt;/small&gt;&lt;div class="blogger-post-footer"&gt;&lt;p&gt;&lt;map name="google_ad_map_080808061944080808061700"&gt;
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&lt;img usemap="#google_ad_map_080808061944080808061700" border="0" src="http://imageads.googleadservices.com/pagead/ads?format=468x30_aff_img&amp;amp;client=ca-pub-1259014363012020&amp;amp;channel=9138153052&amp;amp;output=png&amp;amp;cuid=080808061944080808061700&amp;amp;url=http%3A%2F%2Fuxwatchindia.blogspot.com%2F2008%2F08%2Fwhich-version-is-latest.html"/&gt;&lt;/p&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/3603424-519135589722959500?l=uxwatchindia.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://uxwatchindia.blogspot.com/feeds/519135589722959500/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=3603424&amp;postID=519135589722959500&amp;isPopup=true' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3603424/posts/default/519135589722959500'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3603424/posts/default/519135589722959500'/><link rel='alternate' type='text/html' href='http://uxwatchindia.blogspot.com/2008/08/which-version-is-latest.html' title='Which version is the latest?'/><author><name>suman kumar</name><uri>http://www.blogger.com/profile/05858084252653503464</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='23' height='32' src='http://tw-india.blogspot.com/sumanbwsk.jpg'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3603424.post-7726516025929699778</id><published>2008-07-30T05:28:00.001-07:00</published><updated>2008-07-30T05:33:14.292-07:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='usability'/><category scheme='http://www.blogger.com/atom/ns#' term='general'/><title type='text'>Status Messages on Facebook</title><content type='html'>&lt;div style="text-align: center;"&gt;&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://facebook.com"&gt;&lt;img style="cursor: pointer;" src="http://www.sumankumar.com/usability/uploaded_images/facebook1-714260.jpg" alt="" border="0" /&gt;&lt;/a&gt;
&lt;/div&gt;How often do you find two friends talking about usability (or about the lack of it thereof) on Facebook!

&lt;a href="http://astore.amazon.com/sumankumarcom-20" title="Recommended books on usability on Amazon.com"&gt;Recommended Books on Usability&lt;/a&gt;

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1) I want my 'Go' button. It is too easy to click the wrong choice in the drop-down.

&lt;div style="text-align: center;"&gt;&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.sumankumar.com/usability/uploaded_images/gmail1-731088.jpg"&gt;&lt;img style="cursor: pointer;" src="http://www.sumankumar.com/usability/uploaded_images/gmail1-731066.jpg" alt="" border="0" /&gt;&lt;/a&gt;
&lt;/div&gt;
And, what does the Refresh link do? Refresh my mail or...? You know? The link needs a new place. Next to the 'More Actions' menu, it makes you think. Doesn't it?

&lt;div style="text-align: center;"&gt;&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.sumankumar.com/usability/uploaded_images/gmail-773602.jpg"&gt;&lt;img style="cursor: pointer;" src="http://www.sumankumar.com/usability/uploaded_images/gmail-773590.jpg" alt="" border="0" /&gt;&lt;/a&gt;
&lt;div style="text-align: left;"&gt;

You wanted to delete only one mail from the conversation... you clicked &lt;span style="font-weight: bold;"&gt;Delete.&lt;/span&gt;
&lt;div style="text-align: center;"&gt;&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.sumankumar.com/usability/uploaded_images/gmail2-733456.jpg"&gt;&lt;img style="cursor: pointer;" src="http://www.sumankumar.com/usability/uploaded_images/gmail2-733445.jpg" alt="" border="0" /&gt;&lt;/a&gt;
&lt;/div&gt;
...Gmail deletes all the mails in a conversation.  Gmail should pop a message asking you 'This will delete all the mails in the conversation. Are you sure? And, shouldn't &lt;span style="font-weight: bold;"&gt;Delete&lt;/span&gt; be renamed to &lt;span style="font-weight: bold;"&gt;Delete Conversation&lt;/span&gt; por favor?

And, and and... provide the &lt;span style="font-weight: bold;"&gt;Delete Message&lt;/span&gt; control in a prominent place where you can find it without thinking too much? Right now, you have to click that small drop-down button next to &lt;span style="font-weight: bold;"&gt;Reply&lt;/span&gt;.
&lt;div style="text-align: center;"&gt;&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.sumankumar.com/usability/uploaded_images/gmail3-791324.jpg"&gt;&lt;img style="cursor: pointer;" src="http://www.sumankumar.com/usability/uploaded_images/gmail3-791309.jpg" alt="" border="0" /&gt;&lt;/a&gt;
&lt;div style="text-align: left;"&gt;Your thoughts?
&lt;/div&gt;&lt;/div&gt;
&lt;/div&gt;&lt;/div&gt;&lt;a href="http://astore.amazon.com/sumankumarcom-20" title="Recommended books on usability on Amazon.com"&gt;Recommended Books on Usability&lt;/a&gt;

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&lt;a href="http://astore.amazon.com/sumankumarcom-20" title="Recommended books on usability on Amazon.com"&gt;Recommended Books on Usability&lt;/a&gt;
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&lt;a href="http://astore.amazon.com/sumankumarcom-20" title="Recommended books on usability on Amazon.com"&gt;Recommended Books on Usability&lt;/a&gt;
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&lt;a href="http://astore.amazon.com/sumankumarcom-20" title="Recommended books on usability on Amazon.com"&gt;Recommended Books on Usability&lt;/a&gt;
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So did I enter numeric data or not? I did, only, I inserted a space. If I am not wrong, the field does not allow spaces between numbers. The error message should read "Spaces not allowed." or something like that. But, this error situation should not occur in the first place. Why can't Rediff tell the user BEFORE the user enters data that spaces are not allowed? Better still display an example of the accepted format? I wanted to buy the latest Chetan Bhagat's book. But looks like I will shop else where for it. 

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&lt;p&gt;&lt;blockquote&gt;Looks normal, right? Look at your own keyboard... notice anything different? Okay, maybe you don't. But try actually typing on this and it all becomes far too apparent. The whole of the bottom row of letters (Z, X, C...) is one too far to the right. The Z should be below and between A and S, not S and D.

You're looking at a brand new Dell Vostro 1310, ordered the day after its released, and delivered on 30th April 2008 in the UK.

They keys are all there. Shift, \|, Z, X... its just that the left shift is too big, forcing everything over too far. The Z has to be between the A and S... look on ANY other keyboard and that's where it sits. This is not a US/UK layout issue, just a general monumental flaw. [&lt;a href="http://www.flickr.com/photos/jacobgordon/2455618195/in/photostream/"&gt;read more&lt;/a&gt;]&lt;/blockquote&gt;
&lt;/p&gt;
&lt;a href="http://astore.amazon.com/sumankumarcom-20" title="Recommended books on usability on Amazon.com"&gt;Recommended Books on Usability&lt;/a&gt;
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&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.sumankumar.com/usability/uploaded_images/vodafone-732696.jpg"&gt;&lt;img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;" src="http://www.sumankumar.com/usability/uploaded_images/vodafone-732687.jpg" border="0" alt="" /&gt;&lt;/a&gt;
It is not enough if you deploy a CRM solution that's worth a zillion. How can you disable my account just because I didn't log in for 180 days? You send me your bills, and I pay them too; So, why should you disable my account doggy? Sometimes a little common sense goes a long way. 
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&lt;p&gt;&lt;/p&gt;&lt;a href="http://astore.amazon.com/sumankumarcom-20" title="Recommended books on usability on Amazon.com"&gt;Recommended Books on Usability&lt;/a&gt;

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&lt;ol&gt;&lt;li&gt;"Setting up my broadband Internet access is cumbersome or at least it appears so." &lt;/li&gt;&lt;/ol&gt;
The way Windows XP handles this is not any pretty, but it would have been nicer if folks at Ubuntu had at least provided a Windows-like UI to perform this rather crucial task.
&lt;p&gt;&lt;a href="http://astore.amazon.com/sumankumarcom-20" title="Recommended books on usability on Amazon.com"&gt;Recommended Books on Usability&lt;/a&gt;

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&lt;a href="http://astore.amazon.com/sumankumarcom-20" title="Recommended books on usability on Amazon.com"&gt;Recommended Books on Usability&lt;/a&gt;
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&lt;br&gt;
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&lt;br&gt;

&lt;a href="http://astore.amazon.com/sumankumarcom-20" title="Recommended books on usability on Amazon.com"&gt;Recommended Books on Usability&lt;/a&gt;
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&lt;blockquote&gt;These quick tweaks will help you keep visitors engaged.&lt;/blockquote&gt; 
&lt;span style="font-weight:bold;"&gt;&lt;a href="http://www.insidecrm.com/features/101-web-site-fixes-031808/"&gt;101 Five-Minute Fixes to Incrementally Improve Your Web Site&lt;/a&gt;&lt;/span&gt;&lt;/br&gt;&lt;/br&gt;
&lt;a href="http://astore.amazon.com/sumankumarcom-20" title="Recommended books on usability on Amazon.com"&gt;Recommended Books on Usability&lt;/a&gt;
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Well, well, well! There's another problem with online forms: quite of few of them return an error message 'last name can't be a single letter' when I give it as 'R'. I can't help it but south Indians have initials for last names. For example, mine is R as my dad's name is RanganathaChari! 

When Niall O'Dowd tried to book a flight to Atlanta earlier this year, the computer system refused to recognize his name. The editor of the Irish Voice newspaper could book the flight only by giving up his national identity.
&lt;p&gt;&lt;/p&gt;&lt;a href="http://astore.amazon.com/sumankumarcom-20" title="Recommended books on usability on Amazon.com"&gt;Recommended Books on Usability&lt;/a&gt;
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One more for the Hall of Shame!
&lt;a href="http://astore.amazon.com/sumankumarcom-20" title="Recommended books on usability on Amazon.com"&gt;Recommended Books on Usability&lt;/a&gt;
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Find out:
&lt;a href="http://www.sumankumar.com/usability/Contingency%20Design.zip"&gt;Contingency%20Design.zip (2.28 MB)&lt;/a&gt;

&lt;p&gt;&lt;/p&gt;&lt;a href="http://astore.amazon.com/sumankumarcom-20" title="Recommended books on usability on Amazon.com"&gt;Recommended Books on Usability&lt;/a&gt;
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On 30th November, 2007 UsabilityMatters.Org and allied organizations will join communities across the world to mark the celebrations for World Usability Day 2007 in Hyderabad. &lt;/blockquote&gt;
visit the conference website: &lt;a href="http://umo.in/umo2007/"&gt;http://umo.in/umo2007/&lt;/a&gt;&lt;p&gt;&lt;/p&gt;

&lt;a href="http://astore.amazon.com/sumankumarcom-20" title="Recommended books on usability on Amazon.com"&gt;Recommended Books on Usability&lt;/a&gt;
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On 30th November, 2007 UsabilityMatters.Org and allied organizations will join communities across the world to mark the celebrations for World Usability Day 2007 in Hyderabad. &lt;/blockquote&gt;
visit the conference website: &lt;a href="http://umo.in/umo2007/"&gt;http://umo.in/umo2007/&lt;/a&gt;

&lt;a href="http://astore.amazon.com/sumankumarcom-20" title="Recommended books on usability on Amazon.com"&gt;Recommended Books on Usability&lt;/a&gt;
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(Threat-perception = 'Something's wrong with this product')

Does it make sense? 

&lt;a href="http://astore.amazon.com/sumankumarcom-20" title="Recommended books on usability on Amazon.com"&gt;Recommended Books on Usability&lt;/a&gt;
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Another interesting paper is by &lt;span style="font-weight:bold;"&gt;Rachna&lt;/span&gt; and &lt;span style="font-weight:bold;"&gt;Shilpa&lt;/span&gt; of Cadence: Test plans as a source of improving documentation quality. 

Sweet. 

&lt;a href="http://astore.amazon.com/sumankumarcom-20" title="Recommended books on usability on Amazon.com"&gt;Recommended Books on Usability&lt;/a&gt;
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(via &lt;a href="http://online.wsj.com/article_email/SB118651168871890705-lMyQjAxMDE3ODA2ODUwMTgxWj.html"&gt;Wall Street Journal&lt;/a&gt; Link may not work. Hat-tip: &lt;a href="http://madmanweb.com"&gt;Madman&lt;/a&gt;)

It is an interesting perspective of user-behavior all right but I think this is a transient phase. Indian retail market is in a state of metamorphosis, so probably after a few years, we will have to resort to the time-tested techniques that, say, a Wal-Mart uses. As far as user-behavior goes, I strongly believe that they will adapt after realizing the importance of an organized shopping experience. Did we ever dream that Maggi Noodles will become a fixture on the list of our 'must haves'? On the other hand, a silent revolution is happening in processed, packaged, ready-to-cook food items. MTR Upma, and packaged curd rice in Chennai are some examples. These are interesting times for Indian retail.

&lt;p&gt;&lt;/p&gt;&lt;a href="http://astore.amazon.com/sumankumarcom-20" title="Recommended books on usability on Amazon.com"&gt;Recommended Books on Usability&lt;/a&gt;
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Enter the usability professional, whose work has recently developed into a solid career track, driven mostly by advancements in technology. &lt;a href="http://www.nytimes.com/2007/07/08/business/yourmoney/08starts.html?ref=yourmoney"&gt;[read more]&lt;/a&gt;
&lt;p&gt;
&lt;a href="http://astore.amazon.com/sumankumarcom-20" title="Recommended books on usability on Amazon.com"&gt;Recommended Books on Usability&lt;/a&gt;
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&lt;br&gt;&lt;a href="http://astore.amazon.com/sumankumarcom-20" title="Recommended books on usability on Amazon.com"&gt;Recommended Books on Usability&lt;/a&gt;
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&lt;img usemap="#google_ad_map_070623105426070623105300" border="0" src="http://imageads.googleadservices.com/pagead/ads?format=468x30_aff_img&amp;amp;client=ca-pub-1259014363012020&amp;amp;channel=9138153052&amp;amp;output=png&amp;amp;cuid=070623105426070623105300&amp;amp;url=http%3A%2F%2Fuxwatchindia.blogspot.com%2F2007%2F06%2Fusability-and-testing-colloquium.html"/&gt;&lt;/p&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/3603424-5401569179967553541?l=uxwatchindia.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://uxwatchindia.blogspot.com/feeds/5401569179967553541/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=3603424&amp;postID=5401569179967553541&amp;isPopup=true' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3603424/posts/default/5401569179967553541'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3603424/posts/default/5401569179967553541'/><link rel='alternate' type='text/html' href='http://uxwatchindia.blogspot.com/2007/06/usability-and-testing-colloquium.html' title='Usability and Testing Colloquium'/><author><name>suman kumar</name><uri>http://www.blogger.com/profile/05858084252653503464</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='23' height='32' src='http://tw-india.blogspot.com/sumanbwsk.jpg'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3603424.post-5685185949186658962</id><published>2007-05-10T02:30:00.000-07:00</published><updated>2007-05-10T02:41:54.149-07:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='contigency design'/><category scheme='http://www.blogger.com/atom/ns#' term='error messages'/><title type='text'>Cricinfo.com: Pathetic Contigency Design</title><content type='html'>&lt;a href="http://www.cricinfo.com/"&gt;Cricinfo.com&lt;/a&gt; is probably the number 1 site for Cricket fans. Given the number of Cricket crazy fans in India and a huge Indian diaspora living all over the world, their  traffic volumes must be huge. But that still doesn't stop me from complaining about how a production website can throw up these really elementary errors:
&lt;blockquote&gt;Warning: mysql_connect() [function.mysql-connect]: Can't connect to local MySQL server through socket '/var/run/mysqld/mysqld.sock' (11) in /usr/cricinfo/QUIZ/inc/inc_db.php on line 19 Can't connect to local MySQL server through socket= '/var/run/mysqld/mysqld.sock' (11)&lt;/blockquote&gt;
I got the above error message when I tried to access there new &lt;a href="http://quiz.cricinfo.com/"&gt;Cricket Quiz site.&lt;/a&gt;
Yes, things breakdown, I know but shouldn't Cricinfo be throwing up a human readable, non-geeky message? Something like "Oops! Looks like our server is acting up again. We are very sorry about it. In the meantime why don't you check our abcd service, while we fix this bad, bad server?" &lt;br&gt;
&lt;a href="http://astore.amazon.com/sumankumarcom-20" title="Recommended books on usability on Amazon.com"&gt;Recommended Books on Usability&lt;/a&gt;
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&lt;blockquote&gt;The Spark has a ground-breaking interior design with ergonomically advanced controls. In the driver's direct area of view is a semi-circular display of control and warning lights.&lt;/blockquote&gt;
The semi-circular warning lights. &lt;a href="http://www.chevyspark.in/"&gt;I could see lights of at least three colors.&lt;/a&gt; I am sure it is more than that. Pray tell me, given that traffic in Indian cities demand all the attention that a driver can muster, do you really think a driver will pay attention to those lights? I don't care but here is the bitter pill: the lights increase the cognitive load on the driver and probably will contribute, at least at a minor level, towards a bad driving experience. Picture this:
1) You are driving on M.G. Road and bikers are wreaking havoc; you are worried that one of them would scratch your precious Spark and some Red light starts flashing on the console!
2) You are worried if you could make the Green and some orange light on your console starts flashing.

Won't you be pissed off? I don't know if I am stretching it far, but do tell me what you think.

&lt;a href="http://astore.amazon.com/sumankumarcom-20" title="Recommended books on usability on Amazon.com"&gt;Recommended Books on Usability&lt;/a&gt;
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&lt;blockquote&gt;An error occurred while processing your request.
Reference #97.44ac7cb.1170673976.725f00a &lt;/blockquote&gt;
Now, what the hell am I supposed to do? I can understand if a personal website crashes and pukes such garbled nonsense at me. Not NDTV. Haven't they heard of &lt;a href="http://www.google.co.in/search?hl=en&amp;q=usable+404+pages&amp;btnG=Google+Search&amp;meta="&gt;user friendly 404 pages&lt;/a&gt;?

&lt;a href="http://astore.amazon.com/sumankumarcom-20" title="Recommended books on usability on Amazon.com"&gt;Recommended Books on Usability&lt;/a&gt;
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But there are a few occasions when the right hemisphere gets involved: when we create a narrative, for example, or when we make inferences. Some types of figurative language, such as metaphor and irony, also involve the right hemisphere. But research on perception of metaphor and irony has had difficulty identifying differences in how the two processes work. &lt;a href="http://scienceblogs.com/cognitivedaily/2007/01/brains_can_tell_the_difference.php"&gt;[Read more on Cognitive Daily]&lt;/a&gt;
&lt;a href="http://astore.amazon.com/sumankumarcom-20" title="Recommended books on usability on Amazon.com"&gt;Recommended Books on Usability&lt;/a&gt;
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&lt;a href="http://www.sitepoint.com/blogs/2007/01/21/usability-heuristics-for-web-developent-teams/"&gt;Read more!&lt;/a&gt;
&lt;a href="http://astore.amazon.com/sumankumarcom-20" title="Recommended books on usability on Amazon.com"&gt;Recommended Books on Usability&lt;/a&gt;
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What is the problem with this interface? Take a stab. This it the website of the Cognitive Psychology Arena at &lt;a href="http://www.cognitivepsychologyarena.com/"&gt;http://www.cognitivepsychologyarena.com/&lt;/a&gt;
Try the online ordering form. You will encounter this rather ironical interface. Why ironical? Because it is the website that deals with Cognitive Psychology!

&lt;a href="http://astore.amazon.com/sumankumarcom-20" title="Recommended books on usability on Amazon.com"&gt;Recommended Books on Usability&lt;/a&gt;
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&lt;a href="http://www.colormatters.com/optics.html"&gt;The operation of the eye is largely muscular and any excessive activity will tire it out.&lt;/a&gt;
Exessive activity includes staring at bright red websites.&lt;div class="blogger-post-footer"&gt;&lt;p&gt;&lt;map name="google_ad_map_061219083739061006121600"&gt;
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It is said that green is the most restful color for the human eye.
Some claim that green has great healing power. It can soothe pain.
Suicides dropped 34% when London's Blackfriar Bridge was painted green. [&lt;a href="http://www.colormatters.com/culturematters.html"&gt;Via ColorMatters&lt;/a&gt;]&lt;br/&gt;
&lt;a href="http://astore.amazon.com/sumankumarcom-20" title="Recommended books on usability on Amazon.com"&gt;Recommended Books on Usability&lt;/a&gt;
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&lt;a href="http://developers.slashdot.org/article.pl?sid=06/08/16/212218&amp;from=rss"&gt;Via Slashdot&lt;/a&gt;

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&lt;li&gt;&lt;a href="http://www.sumankumar.com/thinkaloud.zip"&gt;Dowload presentation&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href="http://flickr.com/photos/sumank/tags/stc"&gt;See pictures from the event&lt;/a&gt;&lt;/li&gt;
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&lt;img usemap="#google_ad_map_061219083739060523061300" border="0" src="http://imageads.googleadservices.com/pagead/ads?format=468x30_aff_img&amp;amp;client=ca-pub-1259014363012020&amp;amp;channel=9138153052&amp;amp;output=png&amp;amp;cuid=061219083739060523061300&amp;amp;url=http%3A%2F%2Fuxwatchindia.blogspot.com%2F2006%2F05%2Foutlook-out-of-office.html"/&gt;&lt;/p&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/3603424-114836482225906690?l=uxwatchindia.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://uxwatchindia.blogspot.com/feeds/114836482225906690/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=3603424&amp;postID=114836482225906690&amp;isPopup=true' title='2 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3603424/posts/default/114836482225906690'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3603424/posts/default/114836482225906690'/><link rel='alternate' type='text/html' href='http://uxwatchindia.blogspot.com/2006/05/outlook-out-of-office.html' title='Outlook Out-of-Office'/><author><name>suman kumar</name><uri>http://www.blogger.com/profile/05858084252653503464</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='23' height='32' src='http://tw-india.blogspot.com/sumanbwsk.jpg'/></author><thr:total>2</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3603424.post-113956657602530064</id><published>2006-02-10T02:16:00.000-08:00</published><updated>2006-02-10T02:16:16.086-08:00</updated><title type='text'>Usability: Must Have</title><content type='html'>&lt;div xmlns="http://www.w3.org/1999/xhtml"&gt;I was going through the Webmonkey IE7 Beta review. This particular sentence, I thought, emphasised the fact that usability has come a long way: from 'what the heck is that' to 'nice to have' to 'must have'.&lt;br/&gt;&lt;blockquote&gt;&lt;font face="Verdana, Arial, Helvetica" size="2"&gt;We've had a chance to&lt;br/&gt;test drive the new IE7 Beta2 over the past few days. Overall, the&lt;br/&gt;browser is more robust and easier to use. &lt;a href="http://www.hotwired.com/webmonkey/06/06/index3a.html"&gt;[Link]&lt;/a&gt;&lt;/font&gt;&lt;br/&gt;&lt;/blockquote&gt;&lt;/div&gt;&lt;div class="blogger-post-footer"&gt;&lt;p&gt;&lt;map name="google_ad_map_061219083739060210101600"&gt;
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&lt;img usemap="#google_ad_map_061219083739060210101600" border="0" src="http://imageads.googleadservices.com/pagead/ads?format=468x30_aff_img&amp;amp;client=ca-pub-1259014363012020&amp;amp;channel=9138153052&amp;amp;output=png&amp;amp;cuid=061219083739060210101600&amp;amp;url=http%3A%2F%2Fuxwatchindia.blogspot.com%2F2006%2F02%2Fusability-must-have.html"/&gt;&lt;/p&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/3603424-113956657602530064?l=uxwatchindia.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://uxwatchindia.blogspot.com/feeds/113956657602530064/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=3603424&amp;postID=113956657602530064&amp;isPopup=true' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3603424/posts/default/113956657602530064'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3603424/posts/default/113956657602530064'/><link rel='alternate' type='text/html' href='http://uxwatchindia.blogspot.com/2006/02/usability-must-have.html' title='Usability: Must Have'/><author><name>suman kumar</name><uri>http://www.blogger.com/profile/05858084252653503464</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='23' height='32' src='http://tw-india.blogspot.com/sumanbwsk.jpg'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3603424.post-113774823610440736</id><published>2006-01-20T01:10:00.000-08:00</published><updated>2006-01-20T01:10:36.113-08:00</updated><title type='text'>First Impressions Count in Website Design</title><content type='html'>"Web users form first impressions of web pages in as little as 50 miliseconds (1/20th of a second), according to Canadian researchers. In the blink of an eye, web surfers make nearly instantaneous judgments of a web site's "visual appeal." Through the "halo effect" first impressions can color subsequent judgments of perceived credibility, usability, and ultimately influence our purchasing decisions. Creating a fast-loading, visually appealing site can help websites succeed." &lt;a href="http://www.websiteoptimization.com/speed/tweak/blink/"&gt;[Read more on Website Optimization&lt;/a&gt;] [Via &lt;a href="http://developers.slashdot.org/article.pl?sid=06/01/20/0611209&amp;amp;from=rss"&gt;Slashdot&lt;/a&gt;]&lt;div class="blogger-post-footer"&gt;&lt;p&gt;&lt;map name="google_ad_map_061219083739060120091000"&gt;
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&lt;img usemap="#google_ad_map_061219083739060120091000" border="0" src="http://imageads.googleadservices.com/pagead/ads?format=468x30_aff_img&amp;amp;client=ca-pub-1259014363012020&amp;amp;channel=9138153052&amp;amp;output=png&amp;amp;cuid=061219083739060120091000&amp;amp;url=http%3A%2F%2Fuxwatchindia.blogspot.com%2F2006%2F01%2Ffirst-impressions-count-in-website.html"/&gt;&lt;/p&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/3603424-113774823610440736?l=uxwatchindia.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://uxwatchindia.blogspot.com/feeds/113774823610440736/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=3603424&amp;postID=113774823610440736&amp;isPopup=true' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3603424/posts/default/113774823610440736'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3603424/posts/default/113774823610440736'/><link rel='alternate' type='text/html' href='http://uxwatchindia.blogspot.com/2006/01/first-impressions-count-in-website.html' title='First Impressions Count in Website Design'/><author><name>suman kumar</name><uri>http://www.blogger.com/profile/05858084252653503464</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='23' height='32' src='http://tw-india.blogspot.com/sumanbwsk.jpg'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3603424.post-113696102258279921</id><published>2006-01-10T22:30:00.000-08:00</published><updated>2006-01-10T22:30:22.636-08:00</updated><title type='text'>Pressure Guage Indicators</title><content type='html'>I was filling air in my bike's tyres when I discovered that the rear tyre's level was 10 instead of 36. The problem is that it is difficult for one to assess if the pressure in the tyres is at the optimal level. If your levels are down, you lose out on mileage, inflict damage to your tyres and tubes, and run the risk of an accident. So, don't you think two-wheelers should have pressure indicators ala fuel indicators? I don't see why not! What do you think? And, what about cars, do they have pressure indicators?
&lt;a href="http://www.sumankumar.com/2006/01/pressure-guage-indicators.html"&gt;Cross posted at Sumankumar.com&lt;/a&gt;&lt;div class="blogger-post-footer"&gt;&lt;p&gt;&lt;map name="google_ad_map_061219083739060111063000"&gt;
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&lt;img usemap="#google_ad_map_061219083739060111063000" border="0" src="http://imageads.googleadservices.com/pagead/ads?format=468x30_aff_img&amp;amp;client=ca-pub-1259014363012020&amp;amp;channel=9138153052&amp;amp;output=png&amp;amp;cuid=061219083739060111063000&amp;amp;url=http%3A%2F%2Fuxwatchindia.blogspot.com%2F2006%2F01%2Fpressure-guage-indicators.html"/&gt;&lt;/p&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/3603424-113696102258279921?l=uxwatchindia.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://uxwatchindia.blogspot.com/feeds/113696102258279921/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=3603424&amp;postID=113696102258279921&amp;isPopup=true' title='2 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3603424/posts/default/113696102258279921'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3603424/posts/default/113696102258279921'/><link rel='alternate' type='text/html' href='http://uxwatchindia.blogspot.com/2006/01/pressure-guage-indicators.html' title='Pressure Guage Indicators'/><author><name>suman kumar</name><uri>http://www.blogger.com/profile/05858084252653503464</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='23' height='32' src='http://tw-india.blogspot.com/sumanbwsk.jpg'/></author><thr:total>2</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3603424.post-113514833801955082</id><published>2005-12-20T22:58:00.000-08:00</published><updated>2005-12-20T22:58:58.080-08:00</updated><title type='text'>Using a Projector</title><content type='html'>I attended the &lt;a href="http://www.stc-india.org/conferences/2005/"&gt;STC India Annual Conference in Hyderabad&lt;/a&gt; last week. Just about every speaker had to &lt;strike&gt;spend&lt;/strike&gt; waste precious time configuring his or her laptop to the projector. Why does it have to be so difficult I wonder. Take, for example, this excerpt from these instructions for &lt;a href="http://www.projectorcentral.com/boxlight-connect-your-laptop.htm"&gt;connecting a laptop to the projector&lt;/a&gt;:
&lt;blockquote&gt;To tell the laptop that you want to see the image on the projector, you just have to push the right buttons. Which buttons are the right ones for you depends on your laptop. [source: &lt;a href="http://www.projectorcentral.com/boxlight-connect-your-laptop.htm"&gt;Projector Central&lt;/a&gt;]&lt;/blockquote&gt;
Why can't all laptops follow a standard keyboard command? I don't want to refer to the laptop documentation when I am seconds away from starting my presentation. Well, that is just one of the issues. I am sure there are more. Like, setting the size of the image, setting the resolution of the laptop display, choosing the projector-mode for video, setting the audio... 
If you are a projector manufacturer ask yourself this question every time you send a product to the market: will a lay person, who knows only how to operate the basic functions of a laptop, be able to setup my projector without assistance and within reasonable time? Think about it. PCs and ancillary products are no more 'technology' products. They are almost consumer-durables now. What say?

&lt;div class="Tags"&gt;Technorati tags: &lt;a href="http://technorati.com/tag/projectors" rel="tag"&gt;projectors&lt;/a&gt;, &lt;a href="http://technorati.com/tag/consumer products" rel="tag"&gt;consumer products&lt;/a&gt;, &lt;a href="http://technorati.com/tag/usability" rel="tag"&gt;usability&lt;/a&gt;&lt;/div&gt;&lt;div class="blogger-post-footer"&gt;&lt;p&gt;&lt;map name="google_ad_map_061219083739051221065800"&gt;
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Now, you tell me who should control the Internet? And who actually does?
&lt;div class="Tags"&gt;Technorati tags: &lt;a href="http://technorati.com/tag/web" rel="tag"&gt;web&lt;/a&gt;, &lt;a href="http://technorati.com/tag/internet" rel="tag"&gt;internet&lt;/a&gt;, &lt;a href="http://technorati.com/tag/usability" rel="tag"&gt;usability&lt;/a&gt;&lt;/div&gt;&lt;div class="blogger-post-footer"&gt;&lt;p&gt;&lt;map name="google_ad_map_061219083739051220054300"&gt;
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&lt;a href="http://tw-india.blogspot.com/2005/12/documentation-in-rss-format.html#comments"&gt;Read it here.&lt;/a&gt;

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&lt;img usemap="#google_ad_map_061219083738051202121500" border="0" src="http://imageads.googleadservices.com/pagead/ads?format=468x30_aff_img&amp;amp;client=ca-pub-1259014363012020&amp;amp;channel=9138153052&amp;amp;output=png&amp;amp;cuid=061219083738051202121500&amp;amp;url=http%3A%2F%2Fuxwatchindia.blogspot.com%2F2005%2F12%2Fproduct-documentation-in-rss.html"/&gt;&lt;/p&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/3603424-113352571931679618?l=uxwatchindia.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://uxwatchindia.blogspot.com/feeds/113352571931679618/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=3603424&amp;postID=113352571931679618&amp;isPopup=true' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3603424/posts/default/113352571931679618'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3603424/posts/default/113352571931679618'/><link rel='alternate' type='text/html' href='http://uxwatchindia.blogspot.com/2005/12/product-documentation-in-rss.html' title='Product Documentation in RSS'/><author><name>suman kumar</name><uri>http://www.blogger.com/profile/05858084252653503464</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='23' height='32' src='http://tw-india.blogspot.com/sumanbwsk.jpg'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3603424.post-113161003438901227</id><published>2005-11-10T00:07:00.000-08:00</published><updated>2005-11-10T00:07:14.393-08:00</updated><title type='text'>10 Ways to Please Us, the Customers (via New York Times)</title><content type='html'>&lt;blockquote&gt;VII. Thou shalt remember the customer's phone number. This means you, computer and cellphone companies. We call for help; we're asked to type in our 10-digit phone numbers or 20-digit customer numbers; then when an agent picks up, we're asked for that number again. 
What - did you think we actually moved and changed our identities since placing the call?
If they can write software that sends a man to the moon, they can surely write call-center software that passes on to the agent the information we've already typed in. &lt;br/&gt;

IX. Thou shalt not hog the power strip. If a power cord absolutely must incorporate one of those big black transformer bricks, how about putting it in the middle of the cord? When the transformer brick is at the prong end, it hogs three slots on our power strips or both outlets on the wall, and that's just greedy. &lt;/blockquote&gt;Read the &lt;a href="http://www.nytimes.com/2005/11/02/technology/techspecial1/02pogue.html?pagewanted=1&amp;ei=5090&amp;en=5975c4bf4cb76c26&amp;ex=1288587600&amp;partner=rssuserland&amp;emc=rss"&gt;complete list on NYT&lt;/a&gt;. &lt;br/&gt;
&lt;a href="http://www.kingsley2.com/archives/2005/11/04/10-commandments-of-marketing-consumer-technology"&gt;Thanks King!&lt;/a&gt;


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&lt;a href="http://muthuonline.com/archives/2005/11/02/world-usability-day-at-chennai/"&gt;Muthu said&lt;/a&gt;:&lt;a href="http://www.flickr.com/photos/sumank/61499130/"&gt;&lt;img src="http://static.flickr.com/25/61499130_07d7ef4300_m.jpg" width="240" height="180" alt="Sumankumar@World USability Day, Chennai" align="right"/&gt;&lt;/a&gt; "Well, the turn-out exceeded expectations! There were 72 usability enthusiasts. One of the main highlights of the evening was the presentation made by Shivaram ( a visually challenged Professor) who beautifully voiced out his accessibility requirements. A quiz competition was organized by the Satyam blokes too.
The man behind the event was Rajesh, without his efforts, this event would not have been possible. Moving forward, a Chennai Usability e-group is already formed. Plans include offline monthly meetings. As for me, am shuttling between the cities."
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1) The image map nav bar does not work. Image maps suck. Because. They. Are. Not. Text. Links. (read some dope on imagemaps &lt;a href="http://www.jessett.com/web_sites/usability/image_maps.shtml"&gt;here&lt;/a&gt; &lt;a href="http://www.nirdagan.com/webpublishing/articles/imglink"&gt;and here&lt;/a&gt;)
2) Login options are buried in the right-bottom corner. What's the big idea. Piss off the user?
3) No 'forgot password' feature
4) They say that the site can be best viewed on Internet Explorer 5.5 and above. Hm. Do these guys know what's going on on the web? &lt;a href="http://mozilla.org"&gt;Firefox &lt;/a&gt;my friends. That's what's going on.   	
5) No whereon the home page do they talk about 'what is Air Deccan'. Not even the HTML title. Wonderful branding. 
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 &lt;p&gt;&lt;img src="http://www.worldusabilityday.net/sites/worldusabilityday-net.bryght.net/files/wud-logo(s).jpg" alt="WUD : World Usability Day activities at Chennai" align="left" /&gt;&lt;/p&gt;
 &lt;p&gt;Rajesh from ( Satyam Computers, Chennai) and me along with volunteers like &lt;a target="blank" href="http://www.itsravi.com"&gt;Ravi&lt;/a&gt;  are co-ordinating&lt;a target="blank" href="http://www.worldusabilityday.org/"&gt;&lt;strong&gt; World Usability Day: WUD&lt;/strong&gt;&lt;/a&gt;  activities to be held in Chennai on Nov 3rd.&lt;br /&gt;
&lt;/p&gt;
 &lt;p&gt;I will be making a short presentation on Usability in day-to-day living. &lt;a target="blank" href="http://www.muthuonline.com/"&gt;Muthu&lt;/a&gt; will also be presenting a topic.  &lt;/p&gt;
 &lt;p&gt;Students, Developers, UI Designers, Tech Writers, Business Analysts from leading IT companies like Infosys, Satyam Computers, Cognizant CTS, Wipro, TCS, Ramco, Sify, Element K, DSM, Inautix, Polaris, Honeywell, Accenture, Office Tiger, Lion Bridge, Dell are expected to participate.&lt;/p&gt;
 &lt;p&gt;So, mark your calendars and to participate or to know more&lt;br /&gt;
Visit &lt;a target="blank" href="http://www.worldusabilityday.org/taxonomy/term/82"&gt;Chennai World Usability Day Blog&lt;/a&gt;&lt;br /&gt;

Call Rajesh at 98840 69320&lt;br /&gt;
Mail Rajesh at rajesh.anandakrishnan[@]gmail.com&lt;/p&gt; &lt;p&gt;Watch out for a special Podcast by Muthu.
&lt;/p&gt;
Event Timing: 5:00 p.m. to 7.00 p.m. on 3 November 2005.&lt;br/&gt;
&lt;strong&gt;Venue:&lt;/strong&gt; &lt;br/&gt;
Anna University, &lt;br/&gt;
Hall of Guines 68&lt;br/&gt;
Department of Manufacturing Engineering&lt;br/&gt;
Sardar Vallabhat Patel Road &lt;br/&gt;
Chennai&lt;br/&gt;
600 025&lt;br/&gt;
India&lt;br/&gt;&lt;br/&gt;
URL:&lt;br/&gt;
&lt;a href="http://www.worldusabilityday.org/taxonomy/term/82"&gt;http://www.worldusabilityday.org/taxonomy/term/82&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;
Other Locations:&lt;br/&gt;
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--
A company* that markets red contact lenses for chickens (at 20 cents a pair), points to medical studies showing that chickens wearing red-tinted contact lenses behave differently from birds that don't. They eat less, produce more and don't fight as much. This decreases aggressive tendencies and birds are less likely to peck at each other causing injury. A spokesman said the lenses will improve world egg-laying productivity by $600 million a year.
&lt;/blockquote&gt;
[&lt;a href="http://www.colormatters.com/optics.html"&gt;Read more on Yellow and Red on Color Matters&lt;/a&gt;]
&lt;blockquote&gt;It is said that green is the most restful color for the human eye.&lt;br&gt;
Green has great healing power. It can soothe pain.&lt;br&gt;
People who work in green environments have fewer stomach aches.&lt;br&gt;
Green is beneficial around teething infants.&lt;br&gt;
Suicides dropped 34% when London's Blackfriar Bridge was painted green.&lt;/blockquote&gt;
[&lt;a href="http://www.colormatters.com/culturematters.html"&gt;Read more on Color Matters&lt;/a&gt;]&lt;div class="blogger-post-footer"&gt;&lt;p&gt;&lt;map name="google_ad_map_061219083738051020095100"&gt;
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&lt;a href="http://www.cottoninc.com/lsmarticles/?articleID=437"&gt;Via Cotton Inc.&lt;/a&gt;
Now, why am I not suprised by this shocking revelation? Our computer displays have not progressed to such levels that they can display intricate design and tricky colors flawlessly. Also, a good percentage of people buy clothes after they try them on. Now, I don't have the numbers on how many do that; maybe it is a good idea for someone to make a study? That leaves us with standard sizes and color-safe items like t-shirts, caps etc. We already sell them online; the Google t-shirt, the Linux cap. It will be a long time before people start buying clothes online. I mean real apparel. That said, apparel companies can leverage the power of the web to tap into loyalty programs, branding and so on. I am discussing B2C here. But B2B business is another thing. Any idea how many of these apparel companies transact online with their suppliers? &lt;div class="blogger-post-footer"&gt;&lt;p&gt;&lt;map name="google_ad_map_061219083738050818113700"&gt;
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&lt;br/&gt;Weird! The culprit is the &lt;a href="http://www.bloglines.com/advlinksearch?url=http://www.sumankumar.com/"&gt;Bloglines Citations &gt; Advanced Search&lt;/a&gt;&lt;div class="blogger-post-footer"&gt;&lt;p&gt;&lt;map name="google_ad_map_061219083738050808084800"&gt;
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&lt;img usemap="#google_ad_map_061219083738050808084800" border="0" src="http://imageads.googleadservices.com/pagead/ads?format=468x30_aff_img&amp;amp;client=ca-pub-1259014363012020&amp;amp;channel=9138153052&amp;amp;output=png&amp;amp;cuid=061219083738050808084800&amp;amp;url=http%3A%2F%2Fuxwatchindia.blogspot.com%2F2005%2F08%2Fmultiple-choice-radio-buttons.html"/&gt;&lt;/p&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/3603424-112349092293179043?l=uxwatchindia.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://uxwatchindia.blogspot.com/feeds/112349092293179043/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=3603424&amp;postID=112349092293179043&amp;isPopup=true' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3603424/posts/default/112349092293179043'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3603424/posts/default/112349092293179043'/><link rel='alternate' type='text/html' href='http://uxwatchindia.blogspot.com/2005/08/multiple-choice-radio-buttons.html' title='Multiple-choice radio buttons!'/><author><name>suman kumar</name><uri>http://www.blogger.com/profile/05858084252653503464</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='23' height='32' src='http://tw-india.blogspot.com/sumanbwsk.jpg'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3603424.post-112305870583203879</id><published>2005-08-03T01:45:00.000-07:00</published><updated>2005-08-03T02:02:58.036-07:00</updated><title type='text'>Adobe Framemaker Error Message: Duh!?</title><content type='html'>I encountered a weird error situation with Adobe FramMaker. Now, FM is not known for its usability, but this one deserves a place right at top on the error messages bloopers list. 
&lt;blockquote&gt;The document was saved to a temporary file, but FrameMaker can't rename it to have the correct name. The newer version has an odd suffix.&lt;/blockquote&gt;
&lt;a href="http://www.flickr.com/photos/sumank/30852085/"  title="Adobe Framemaker Error Message"&gt;&lt;img src="http://photos23.flickr.com/30852085_d30479f26a_o.jpg" alt="Adobe Framemaker Error Message" width= "500" height= "92"/&gt;&lt;/a&gt;
&lt;br&gt;(Click on image for bigger picture) 
Odd suffix? How am I supposed to fix this issue of not being able to save my changes? Huh?&lt;div class="blogger-post-footer"&gt;&lt;p&gt;&lt;map name="google_ad_map_061219083738050803084500"&gt;
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How does it hamper usability of a website? Read on:
1) It is so easy to select the wrong choice. If there is a 'Go' button, you can always retract and correct your choice.
2) On some sites, when you select an item, the respective page loads but the window focus is still in the drop-down. If you use the scroll-wheel on your mouse, it scrolls the item list in the drop-down, changes your choice, and leaves you with, 'WTF did I do just now?'

Please have the 'Go' button. Please.&lt;div class="blogger-post-footer"&gt;&lt;p&gt;&lt;map name="google_ad_map_061219083738050801105800"&gt;
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He also adds:&lt;blockquote&gt;I don't recommend establishing a formal knowledge base of usability reports. The current state of knowledge management (KM) is primitive, and you're unlikely to see benefits that are worth the cost and hassle. The exception here is if your company has already invested in KM for other documents, and you can piggyback on the existing system.&lt;/blockquote&gt;
I am surprised that he does not mention blogs as a possible solution to archiving usability reports. While describing the benefits of archiving Jakob mentions the following:
1) Faster ramping up of new usability engineers: 
An Intranet blog (or a collection of blogs by engineers) will surely help a new employee understand what's going on. And blogs are chronologically arranged and archived. Blogs are searchable.
2) Track trends over time: Since blogs are chronogically arranged and they publish alternative versions (XML feeds), I think it is easier to chart trends over time using blogs.

Also, blogs are easy to set up and they remove publishing as a stumbling block. Most blogging systems offer alternative methods to publish: publish via e-mail, mobile, PDA, instant messenger, right-click context menus...  Also the consumption of content via blogs is different from a traditional website or intranet. People use RSS readers that allow one to read multiple stories from multiple sources at a single place; no hassle of multiple browser windows. No typing URLS or checking manually if your fav site has something new to offer, as the RSS readers normally update automatically. So, blogs offer a fantastic framework to author and consume content even on an Intranet. This combined with the fact that content is chronologically arranged, archived, and search-enabled, makes blogs an ideal solution for archiving and KM. 
I am really surprised that Jakob does not even make a passing mention of weblogs when talkiing about Intranet archiving and KM! A search on &lt;a href="http://useit.com"&gt;useit.com&lt;/a&gt; uncovered a comment by ex-CEO of Pyra Labs (the company that gave us &lt;a href="http://blogger.com"&gt;blogger.com&lt;/a&gt;), Evan Williams' comment on the article &lt;a href="http://www.useit.com/alertbox/20001001_comments.html"&gt;Content Creation for Average People.&lt;/a&gt;  Evan wrote: 
&lt;blockquote&gt;I find it surprising, however, that you ask the question, "How can we increase the number of people who contribute content to the Web?" and talk about tools that provide structured creation, but fail to mention weblogs. 
While some may not consider weblogs "content," contrary to common definition, blogs are not about linking to web pages -- except in that linking should be a part of most any writing on the web. Pointing out sites may have been a place to start, but if you look at what's being published in the blog format today, you'll find it's everything from personal journals, to poetry, to punditry. Blogs are really about the format -- frequent, short bursts of text -- a format that happens to work very well on the web, both for readers ("people don't read on the web") and writers/publishers. 

Most importantly, in regards to your piece, this is a format that the average person can produce. One doesn't need to be a comfortable writer in order to post a short blurb about their thoughts on a particular subject/product/site/experience. What's more, even if the average person felt comfortable with a blank piece of paper, the time to write longer pieces is daunting to those for whom creating web content is not a full time job. Blogs let people get their thoughts down quickly, succinctly, and with enough structure to help them along, without being limiting on what they choose to communicate. 

If you ask me, you can't do much better than that in getting average people publishing content on the web. And the proof is in the tens of thousands of people who, because of blog publishing tools, now write and publish on the web every day, who never did before.&lt;/blockquote&gt;
To which Jakob replied: 
&lt;blockquote&gt;Weblogs are of so highly varying quality that I don't consider them a true solution to the problem. Somebody who is a good writer and has something to communicate will make a good weblog, for sure (see, for example, my current favorite: Doc Searls). But the average weblog is unreadable. 

However, I agree with Evan that there are aspects of the weblog format that lend themselves to improved content: 

The basic idea is that you write a short observation or note whenever it occurs to you: this is surely less intimidating than having to write an entire article. 
You can get away with the short notes even for substantial issues because of the weblogs' reliance on links to other sites as the way to present the full story. 
Even if your own writing is not that great, you will still provide a valuable service if you can identify sources of other good content on the Web and link to it. Thus, weblogs are a form of selection-based content creation: you have the entire Web to choose from and you get to post a few links every day. The best current example is Tomalak's Realm: he usually doesn't write anything, so the editorial selection of links and quotes is the only service provided by the site and that is enough to make it the second-most useful site on the Web today (after Google). &lt;/blockquote&gt;

There is no research evidence that most blogs post short bursts of text. Probably we should take a survey and find out how much average people that are not 'writers' write on their blogs. I think the average post would me much more than a mere burst of text. 

Jakob probably should alter his view that a blog is a collection of links and that blogs rely on links to generate content. Polictial blogs act as watch dogs and they write extensive posts, which influence opinions of thousand of voters. There is no linking there. A whole bunch of bloggers reported on the recent Tsunami disaster in South-east Asia and filled the gap that the main-stream-media left. I call it a milestone in citizen reporting and publishing. Bloggers blog because blogs are easy-to-use. A usability guru ignoring them is unpardonable.&lt;div class="blogger-post-footer"&gt;&lt;p&gt;&lt;map name="google_ad_map_061219083737050614051400"&gt;
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The cause: a dispute over paperwork. (sic)[&lt;a href="http://www.msnbc.msn.com/id/7829682/"&gt;Link on MSNBC&lt;/a&gt;]
&lt;blockquote&gt;The case comes one week after the Government Accountability Office issued testimony that stated immigration agencies such as Customs and Border Protection face significant management challenges, including establishing "accurate and timely" computer systems.&lt;/blockquote&gt;
&lt;blockquote&gt;But immigration-rights advocates said such scrutiny - including detention of the Venkatratnams - might be based on inaccurate computer data.&lt;/blockquote&gt;
&lt;blockquote&gt;Immigration-rights groups said the Venkatratnams' paperwork could be missing for reasons as simple as a spelling or typographical error.&lt;/blockquote&gt; 
Human error or bad usability? Both I guess. The reason why the old couple were thrown out of USA by the immigration officials was because the victims were not able to show proof that they obeyed all immigration laws when they had extended their stay during their last visit. They did not retain the I-94 counterfoil. Of course, the computer could not verify the visitors' data. 
Take a look at the &lt;a href="http://www.cbp.gov/"&gt;CBP website&lt;/a&gt; and the &lt;a href="http://uscis.gov/graphics/index.htm"&gt;USCIS website&lt;/a&gt; and tell me if the sites 1) afford usable information retrieval (Search for example), and 2) If a&lt;strike&gt; non-US&lt;/strike&gt; user can understand the purpose and scope of the sites.&lt;div class="blogger-post-footer"&gt;&lt;p&gt;&lt;map name="google_ad_map_061219083737050524082000"&gt;
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Well, none of them offer RSS feeds. At least, I couldn't find the feeds (which, if true, is worse). I don't think they even blog. Jakob, Don, and Tog why don't you join the revolution? We have left you behind dudes. 

Jokes aside, I wonder why these guys don't blog. And don't have Adsense on thier sites :-)&lt;div class="blogger-post-footer"&gt;&lt;p&gt;&lt;map name="google_ad_map_061219083737050519100300"&gt;
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&lt;blockquote&gt;
&lt;strong&gt;Since 1997, over 30,000 people from all points on the globe took the survey. Here are the results:&lt;/strong&gt;
&lt;br&gt;Happy - Yellow&lt;br&gt;
Pure - White&lt;br&gt;
Good Luck - Green&lt;br&gt;
Good-tasting - Red (tomato)&lt;br&gt;
Dignity - Purple&lt;br&gt;
High Technology - Silver&lt;br&gt;
Sexiness - Red (tomato)&lt;br&gt;
Mourning - Black&lt;br&gt;
Expensive - Gold&lt;br&gt;
Inexpensive - Brown&lt;br&gt;
Powerful - Red (tomato)&lt;br&gt;
Dependable - Blue&lt;br&gt;
High Quality - Black&lt;br&gt;
Nausea - Green&lt;br&gt;
Deity - White&lt;br&gt;
Bad Luck - Black&lt;br&gt;
Favorite Color - Blue&lt;br&gt;
Least Favorite Color - Orange&lt;br&gt;
&lt;a href="http://www.colorcom.com/research.html"&gt;Link to Colormatters&lt;/a&gt;&lt;/blockquote&gt;

So, if you are a services company you may want to use a blue theme for your site, your office, your ads, your logo and so on. If you are a manufacturer of fast cars, use Red (Tomato) as your car colors, your site color...  If you are selling Pizzas, paint it red (tomato) baby. If you want to make that girl fall for you, go red! If you want to impress her parents wear purple. If you are selling Coconut oil stay white. If you are hacking your competitors site, paint their site orange.&lt;div class="blogger-post-footer"&gt;&lt;p&gt;&lt;map name="google_ad_map_061219083737050513055700"&gt;
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If you have any comments suggestions, please leave a comment.&lt;div class="blogger-post-footer"&gt;&lt;p&gt;&lt;map name="google_ad_map_061219083737050512065400"&gt;
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I encountered this error message and I had no clue what I was doing wrong. I was trying to compose a message to the support team and every time I hit send I got this error. They have some stupid constraint like no special characters in text or something. Hmm.&lt;/p&gt;
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&lt;a href="http://www.chakkarapani.com/"&gt;Chakrapani&lt;/a&gt; took the lead:
&lt;blockquote&gt;I just saved myself from a huge embarrassment. Searching for a person's name in a MS Outlook e-mail, I pressed Ctrl + F and started typing the name. While Ctrl + F in all other (no.. most other) applications would launch that little 'Find' dialog box, in case of Outlook, it is a shortcut for forwarding the mail as it launches the 'Forward' window and waits for us to fill the address field. As the search phrase was the person's name itself, in effect I was about to forward a confidential mail to the person about whom the mail was about. I would have made a big a*s of myself, had I pressed the return key. Thank God!&lt;a href="http://www.chakkarapani.com/main/blog/2005/03/f-for.html"&gt;Via Chakkarapani.com&lt;/a&gt; &lt;/blockquote&gt;
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And the games cost a bomb. All these factors have lead to wide-spread piracy of Playstation games (pirated versions are available for dirt cheap rates). How do people play pirated versions but? They install a modchip. The modchip makes the console read any shit. PAL or NTSC; game or DVD. 
Now, if Sony really wants to retain its leadership, it should open-up its proprietary format, and probably move towards an open-standard (games that are device/region independent). This would help game makers in a big way; they don't need to invest separately for Playstation game development, and need not worry about piracy. And of course the game makers would love Sony for it. Sony should probably concentrate on enhancing the gaming experience on its consoles. 
I am just shooting off my hip. But what the hell, I hate what Sony does; restricting its product according to region. That's nonsense. I hope Sony learns the term global village some time soon. 

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About time. I have trouble operating different Nokia brands, leave alone using other phones like Samsung and LG. As I had reiterated before, phones (mobile or not) are first communication devices. Everything else is secondary. Take a look at the ads and TV commercials for mobile phones: they all talk about 'color display' 'polyphonic ringtones' 'broadband'... Nokia which used to make user-friendly phones seemed to have succumbed to the fad. I hope they realize the importance of arriving at an interface standard and make life easier for us poor users. 
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&lt;img usemap="#google_ad_map_061219083737050317082300" border="0" src="http://imageads.googleadservices.com/pagead/ads?format=468x30_aff_img&amp;amp;client=ca-pub-1259014363012020&amp;amp;channel=9138153052&amp;amp;output=png&amp;amp;cuid=061219083737050317082300&amp;amp;url=http%3A%2F%2Fuxwatchindia.blogspot.com%2F2005%2F03%2Fphones-need-simplicity-before-cool.html"/&gt;&lt;/p&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/3603424-111104782557229109?l=uxwatchindia.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://uxwatchindia.blogspot.com/feeds/111104782557229109/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=3603424&amp;postID=111104782557229109&amp;isPopup=true' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3603424/posts/default/111104782557229109'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3603424/posts/default/111104782557229109'/><link rel='alternate' type='text/html' href='http://uxwatchindia.blogspot.com/2005/03/phones-need-simplicity-before-cool.html' title='Phones Need Simplicity Before Cool Stuff, CEOs Say'/><author><name>suman kumar</name><uri>http://www.blogger.com/profile/05858084252653503464</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='23' height='32' src='http://tw-india.blogspot.com/sumanbwsk.jpg'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3603424.post-110682752604140141</id><published>2005-01-27T04:05:00.000-08:00</published><updated>2005-01-27T23:54:53.536-08:00</updated><title type='text'>Most Hated Advertising Techniques</title><content type='html'>&lt;table style="border-style: solid; border-width: 1px; border-collapse: collapse; padding: 19px; margin: 0 auto;"&gt;
&lt;tr&gt;
&lt;th style="border-style: solid; border-width: 1px; padding: 5px; text-align: left"&gt;Design Element&lt;/th&gt;
&lt;th style="border-style: solid; border-width: 1px; padding: 5px; text-align: center"&gt;Users Answering&lt;br&gt;"Very Negatively"&lt;br&gt;or "Negatively"&lt;/th&gt;&lt;/tr&gt;
&lt;tr&gt;
&lt;td style="border-style: solid; border-width: 1px; padding: 5px"&gt;Pops-up in front of your window&lt;/td&gt;
&lt;td style="border-style: solid; border-width: 1px; padding: 5px; text-align: center"&gt;95%&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;
&lt;td style="border-style: solid; border-width: 1px; padding: 5px"&gt;Loads slowly&lt;/td&gt;

&lt;td style="border-style: solid; border-width: 1px; padding: 5px; text-align: center"&gt;94%&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;
&lt;td style="border-style: solid; border-width: 1px; padding: 5px"&gt;Tries to trick you into clicking on it&lt;/td&gt;
&lt;td style="border-style: solid; border-width: 1px; padding: 5px; text-align: center"&gt;94%&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;
&lt;td style="border-style: solid; border-width: 1px; padding: 5px"&gt;Does not have a "Close" button&lt;/td&gt;
&lt;td style="border-style: solid; border-width: 1px; padding: 5px; text-align: center"&gt;93%&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;
&lt;td style="border-style: solid; border-width: 1px; padding: 5px"&gt;Covers what you are trying to see&lt;/td&gt;
&lt;td style="border-style: solid; border-width: 1px; padding: 5px; text-align: center"&gt;93%&lt;/td&gt;&lt;/tr&gt;

&lt;tr&gt;
&lt;td style="border-style: solid; border-width: 1px; padding: 5px"&gt;Doesn't say what it is for&lt;/td&gt;
&lt;td style="border-style: solid; border-width: 1px; padding: 5px; text-align: center"&gt;92%&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;
&lt;td style="border-style: solid; border-width: 1px; padding: 5px"&gt;Moves content around&lt;/td&gt;
&lt;td style="border-style: solid; border-width: 1px; padding: 5px; text-align: center"&gt;92%&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;
&lt;td style="border-style: solid; border-width: 1px; padding: 5px"&gt;Occupies most of the page&lt;/td&gt;
&lt;td style="border-style: solid; border-width: 1px; padding: 5px; text-align: center"&gt;90%&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;
&lt;td style="border-style: solid; border-width: 1px; padding: 5px"&gt;Blinks on and off&lt;/td&gt;

&lt;td style="border-style: solid; border-width: 1px; padding: 5px; text-align: center"&gt;87%&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;
&lt;td style="border-style: solid; border-width: 1px; padding: 5px"&gt;Floats across the screen&lt;/td&gt;
&lt;td style="border-style: solid; border-width: 1px; padding: 5px; text-align: center"&gt;79%&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;
&lt;td style="border-style: solid; border-width: 1px; padding: 5px"&gt;Automatically plays sound&lt;/td&gt;
&lt;td style="border-style: solid; border-width: 1px; padding: 5px; text-align: center"&gt;79%&lt;/td&gt;&lt;/tr&gt;
&lt;/table&gt;
&lt;a href="http://www.useit.com/alertbox/20041206.html"&gt;Most Hated Advertising Techniques (Via Jakob Nielsen's Alertbox)&lt;/a&gt;

I hope &lt;a href="http://rediff.com"&gt;Rediff&lt;/a&gt; is listening. &lt;div class="blogger-post-footer"&gt;&lt;p&gt;&lt;map name="google_ad_map_061219083737050127120500"&gt;
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&lt;img usemap="#google_ad_map_061219083737050127120500" border="0" src="http://imageads.googleadservices.com/pagead/ads?format=468x30_aff_img&amp;amp;client=ca-pub-1259014363012020&amp;amp;channel=9138153052&amp;amp;output=png&amp;amp;cuid=061219083737050127120500&amp;amp;url=http%3A%2F%2Fuxwatchindia.blogspot.com%2F2005%2F01%2Fmost-hated-advertising-techniques.html"/&gt;&lt;/p&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/3603424-110682752604140141?l=uxwatchindia.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://uxwatchindia.blogspot.com/feeds/110682752604140141/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=3603424&amp;postID=110682752604140141&amp;isPopup=true' title='2 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3603424/posts/default/110682752604140141'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3603424/posts/default/110682752604140141'/><link rel='alternate' type='text/html' href='http://uxwatchindia.blogspot.com/2005/01/most-hated-advertising-techniques.html' title='Most Hated Advertising Techniques'/><author><name>suman kumar</name><uri>http://www.blogger.com/profile/05858084252653503464</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='23' height='32' src='http://tw-india.blogspot.com/sumanbwsk.jpg'/></author><thr:total>2</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3603424.post-110388719353483278</id><published>2004-12-24T03:19:00.000-08:00</published><updated>2004-12-24T03:19:53.533-08:00</updated><title type='text'>Merry Christmas Folks!</title><content type='html'>Merry Christmas Folks! Have a great holiday season and a terrific new year. :-)
&lt;br/&gt;&lt;small&gt;write to me: sumank [at] sumankumae [dot] com&lt;/small&gt;&lt;div class="blogger-post-footer"&gt;&lt;p&gt;&lt;map name="google_ad_map_061219083737041224111900"&gt;
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&lt;img usemap="#google_ad_map_061219083737041224111900" border="0" src="http://imageads.googleadservices.com/pagead/ads?format=468x30_aff_img&amp;amp;client=ca-pub-1259014363012020&amp;amp;channel=9138153052&amp;amp;output=png&amp;amp;cuid=061219083737041224111900&amp;amp;url=http%3A%2F%2Fuxwatchindia.blogspot.com%2F2004%2F12%2Fmerry-christmas-folks.html"/&gt;&lt;/p&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/3603424-110388719353483278?l=uxwatchindia.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://uxwatchindia.blogspot.com/feeds/110388719353483278/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=3603424&amp;postID=110388719353483278&amp;isPopup=true' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3603424/posts/default/110388719353483278'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3603424/posts/default/110388719353483278'/><link rel='alternate' type='text/html' href='http://uxwatchindia.blogspot.com/2004/12/merry-christmas-folks.html' title='Merry Christmas Folks!'/><author><name>suman kumar</name><uri>http://www.blogger.com/profile/05858084252653503464</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='23' height='32' src='http://tw-india.blogspot.com/sumanbwsk.jpg'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3603424.post-110326721387378019</id><published>2004-12-16T23:06:00.000-08:00</published><updated>2004-12-16T23:06:53.873-08:00</updated><title type='text'>Top 10 Usability Blunders of the Big Players </title><content type='html'>Trenton Moss lists the Top 10 blunders by the big guys like Boeing, BMW, ESPN, and more! Check it out.
&lt;a href="http://www.sitepoint.com/article/usability-blunders-big-players"&gt;Top 10 Usability Blunders of the Big Players&lt;/a&gt;&lt;div class="blogger-post-footer"&gt;&lt;p&gt;&lt;map name="google_ad_map_061219083737041217070600"&gt;
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&lt;img usemap="#google_ad_map_061219083737041217070600" border="0" src="http://imageads.googleadservices.com/pagead/ads?format=468x30_aff_img&amp;amp;client=ca-pub-1259014363012020&amp;amp;channel=9138153052&amp;amp;output=png&amp;amp;cuid=061219083737041217070600&amp;amp;url=http%3A%2F%2Fuxwatchindia.blogspot.com%2F2004%2F12%2Ftop-10-usability-blunders-of-big.html"/&gt;&lt;/p&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/3603424-110326721387378019?l=uxwatchindia.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://uxwatchindia.blogspot.com/feeds/110326721387378019/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=3603424&amp;postID=110326721387378019&amp;isPopup=true' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3603424/posts/default/110326721387378019'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3603424/posts/default/110326721387378019'/><link rel='alternate' type='text/html' href='http://uxwatchindia.blogspot.com/2004/12/top-10-usability-blunders-of-big.html' title='Top 10 Usability Blunders of the Big Players '/><author><name>suman kumar</name><uri>http://www.blogger.com/profile/05858084252653503464</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='23' height='32' src='http://tw-india.blogspot.com/sumanbwsk.jpg'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3603424.post-110110273781983794</id><published>2004-11-21T21:43:00.000-08:00</published><updated>2004-11-21T21:59:20.796-08:00</updated><title type='text'>Windows Sticky Keys Dialog</title><content type='html'>I was seriously thinking about something and accidentally hit the Shift key five times and activated the Windows Sticky Keys dialog.
&lt;img src="http://www.sumankumar.com/usability/stickykeys.jpg" alt="Screenshot of Windows Sticky Keys"/&gt;&lt;br/&gt;
&lt;br/&gt;Now, how in the god's name would a lay person understand what's written there? It should be on the lines of "Allows you to use key combinations by pressing one key at a time (keyboard commands that require two or more keys. Example: 'Ctrl+Alt+Delete')."
&lt;br/&gt;&lt;small&gt;write to me: sumank [at] sumankumae [dot] com&lt;/small&gt; &lt;div class="blogger-post-footer"&gt;&lt;p&gt;&lt;map name="google_ad_map_061219083737041122054300"&gt;
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&lt;img usemap="#google_ad_map_061219083737041122054300" border="0" src="http://imageads.googleadservices.com/pagead/ads?format=468x30_aff_img&amp;amp;client=ca-pub-1259014363012020&amp;amp;channel=9138153052&amp;amp;output=png&amp;amp;cuid=061219083737041122054300&amp;amp;url=http%3A%2F%2Fuxwatchindia.blogspot.com%2F2004%2F11%2Fwindows-sticky-keys-dialog.html"/&gt;&lt;/p&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/3603424-110110273781983794?l=uxwatchindia.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://uxwatchindia.blogspot.com/feeds/110110273781983794/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=3603424&amp;postID=110110273781983794&amp;isPopup=true' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3603424/posts/default/110110273781983794'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3603424/posts/default/110110273781983794'/><link rel='alternate' type='text/html' href='http://uxwatchindia.blogspot.com/2004/11/windows-sticky-keys-dialog.html' title='Windows Sticky Keys Dialog'/><author><name>suman kumar</name><uri>http://www.blogger.com/profile/05858084252653503464</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='23' height='32' src='http://tw-india.blogspot.com/sumanbwsk.jpg'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3603424.post-109895164949005789</id><published>2004-10-28T01:02:00.000-07:00</published><updated>2004-10-28T01:20:49.490-07:00</updated><title type='text'>It is OK: Dialog boxes usability</title><content type='html'>Jakob Nielsen in his &lt;a href="http://www.useit.com/alertbox/20041025.html"&gt;recent column on PC security&lt;/a&gt; writes:
&lt;blockquote&gt;...spyware and adware that install software on your computer without your informed consent (although some operations might claim to have consent, most people don't know what they're agreeing to when they click "OK?" buttons on the Web; for true consent, users must know that software will be installed and want the adware feature activated).&lt;/blockquote&gt;
All right, I know for a fact that majority of users when exposed to an OK/Cancel dialog, &lt;strong&gt;click OK without even reading what the dialog says&lt;/strong&gt;. For example, the IE debugger application pops the 'Wish to debug?' dialog whenever IE encounters a script error on a web page. Most people click OK unwittingly and start the debugger application. 
User behavior while interacting with such dialogs is justified. All dialog boxes appear the same and most times you do away (and get away with it) with the dialogs by clicking OK. When I am browsing a site, I don't want to be disturbed by a dialog box. It is extremely irritating. 
We probably need dialog-blockers like popup-blockers. Any developer around to offer insights? 
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Whether or not the information is from Cambridge, you know it is true.
Designers make note. Localization people make note.  Isn't that so amazingly simple?&lt;div class="blogger-post-footer"&gt;&lt;p&gt;&lt;map name="google_ad_map_061219083736041019122800"&gt;
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&lt;img usemap="#google_ad_map_061219083736041019122800" border="0" src="http://imageads.googleadservices.com/pagead/ads?format=468x30_aff_img&amp;amp;client=ca-pub-1259014363012020&amp;amp;channel=9138153052&amp;amp;output=png&amp;amp;cuid=061219083736041019122800&amp;amp;url=http%3A%2F%2Fuxwatchindia.blogspot.com%2F2004%2F10%2Fhow-users-read.html"/&gt;&lt;/p&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/3603424-109818889235443566?l=uxwatchindia.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://uxwatchindia.blogspot.com/feeds/109818889235443566/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=3603424&amp;postID=109818889235443566&amp;isPopup=true' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3603424/posts/default/109818889235443566'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3603424/posts/default/109818889235443566'/><link rel='alternate' type='text/html' href='http://uxwatchindia.blogspot.com/2004/10/how-users-read.html' title='How users read'/><author><name>suman kumar</name><uri>http://www.blogger.com/profile/05858084252653503464</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='23' height='32' src='http://tw-india.blogspot.com/sumanbwsk.jpg'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3603424.post-109626725225219275</id><published>2004-09-26T23:10:00.000-07:00</published><updated>2004-09-29T22:23:06.973-07:00</updated><title type='text'>Neuro-aesthetics, Perceptual Grammar, Art, and Usability</title><content type='html'>Last evening I was watching &lt;a href="http://www.bbc.co.uk/radio4/reith2003/lecture3.shtml"&gt;an interview&lt;/a&gt; of &lt;a href="http://psy.ucsd.edu/chip/ramabio.html"&gt;Vilayanur S. Ramachandran&lt;/a&gt; on BBC. Ramachandran explained how the human brain perceives, processes, and acts, when exposed to art. Why do we like a Picasso? A Davinci, or a Henry Moore? Why do we tap our feet while listening to a particular kind of music? During the interview Ramachandran dwelt upon a study on Seagull chicks' feeding habits. He calls it the law of Peak shift. I googled for it and found his &lt;a href="http://www.bbc.co.uk/radio4/reith2003/lecture3.shtml"&gt;BBC Radio interview&lt;/a&gt; on the same subject. Here's an excerpt from his interview on BBC Radio:
&lt;blockquote&gt;To answer this question, you need to go and look at ethology, especially the work of Niko Tinbergen at Oxford more than fifty years ago. And he was doing some very elegant experiments on seagull chicks. 
As soon as the herring-gull chick hatches, it looks at its mother. The mother has a long yellow beak with a red spot on it. And the chick starts pecking at the red spot, begging for food. The mother then regurgitates half-digested food into the chick's gaping mouth, the chick swallows the food and is happy. Then Tinbergen asked himself: "How does the chick know as soon as it's hatched who's mother? Why doesn't it beg for food from a person who is passing by or a pig?" 
And he found that you don't need a mother. 
You can take a dead seagull, pluck its beak away and wave the disembodied beak in front of the chick and the chick will beg just as much for food, pecking at this disembodied beak. And you say: "Well that's kind of stupid - why does the chick confuse the scientist waving a beak for a mother seagull?" 
Well the answer again is it's not stupid at all. Actually if you think about it, the goal of vision is to do as little processing or computation as you need to do for the job on hand, in this case for recognizing mother. And through millions of years of evolution, the chick has acquired the wisdom that the only time it will see this long thing with a red spot is when there's a mother attached to it. After all it is never going to see in nature a mutant pig with a beak or a malicious ethologist waving a beak in front of it. So it can take advantage of the statistical redundancy in nature and say: "Long yellow thing with a red spot IS mother. Let me forget about everything else and I'll simplify the processing and save a lot of computational labor by just looking for that."&lt;/blockquote&gt; 
Computational Labor Ah! Now, if you are wondering how this whole thing is related to usability, eat this: Isn't it a nice idea to study what &lt;i&gt;our&lt;/i&gt; 'Long yellow things with red spots' are? And use it to build interfaces that afford minimal computational labor? Software borrows a lot from culture and nature; be it icons, metaphors, or task-simulation (shopping cart?). Can we take it a step further and borrow from Neurology and art?&lt;br/&gt; 
Here is another interesting observation for those designers that crib about usability not allowing them to unleash their creativity:
While discussing why &lt;a href="http://www.bbc.co.uk/radio4/reith2003/images/lecture3_parvati.jpg" title="goddess Parvati's sculpture"&gt;goddess Parvati's sculptures&lt;/a&gt; and idols were created the way the are, Ramachandran explains the rationale that the ancient Chola artists used. Read the excerpt:
&lt;blockquote&gt;...But the Victorian Englishmen who first encountered these sculptures were appalled by Parvati, partly because they were prudish, but partly also just because of just plain ignorance. 

They complained that the breasts were way too big, the hips were too big and the waist was too narrow. It didn't look anything like a real woman - it wasn't realistic - it was primitive art. And they said the same thing about the voluptuous nymphs of Kajuraho - even about Rajastani and Mogul miniature paintings. They said look these paintings don't have perspective, they're all distorted. 

They were judging Indian art using the standards of Western art - especially classical Greek art and Renaissance art where realism is strongly emphasized. &lt;/blockquote&gt;
&lt;blockquote&gt;How does the artist convey the very epitome of feminine sensuality? What he does is simply take the average female form, subtract the average male form - you're going to get big breasts, big hips and a narrow waist. And then amplify it, amplify the difference. And you don't say: "My God, it's anatomically incorrect". You say: "Wow! What a sexy goddess!"&lt;br/&gt;
But that's not all there is to it because how do you bring in dignity, poise, grace?&lt;br/&gt;
Well what you do is something quite clever, what the Chola bronze artist does is something quite clever. There are some postures that are forbidden to a male. I can't stand like that even if I want to. But a woman can do it effortlessly. So what he does is he goes into an abstract space I call "posture space", and then subtracts the average male posture from the female and then exaggerates the feminine posture - and then you get elegant triple flexion - or tribhanga - pose, where the head is tilted one way, the body is tilted exactly the opposite way, and the hips again the other way. And again you don't say: "My God, that's anatomically inappropriate. Nobody can stand like that." You say: "My God! It's gorgeous. It's beautiful! It's a celestial goddess". So the image is extremely evocative and it's an example of the peak shift principle in Indian art. &lt;/blockquote&gt;

Let us see how the whole thing about 'exaggeration' relates to usability. 
&lt;a href="http://www.asktog.com/basics/firstPrinciples.html#fitts's law"&gt;Fitt's law says&lt;/a&gt; that the bigger and nearer the clickable area is the better the chances of someone clicking it (that's my interpretation). Bigger? Yes. So, here is what I'd advise any interface designer:
While creating icons or links for important tasks. Exaggerate. I mean make that 'Buy' link bigger. But how do you make these important links, buttons, and icons stand out? Simple. Use the theory of elimination. Do what the Chola artists did: take the average links (information links like 'about us', let's say) and ensure that the links or buttons of important tasks like 'payment' or 'contact us' are accentuated (visually?). My handicap is that I am not a graphical designer; if you are one think of better ways to use the exaggeration idea.&lt;p/&gt; 
&lt;strong&gt;Grouping&lt;/strong&gt;&lt;br/&gt;
Ramachandran also talks about Grouping. The faculty of human vision according to him evolved mainly to discover objects and defeat camouflage. Ramachandran uses &lt;a href="http://www.bbc.co.uk/radio4/reith2003/images/lecture3_dog1.gif" title="Richard Gregory's Dalmation puzzle picture" target="_new"&gt;Richard Gregory's 
Dalmatian puzzle picture (see pic -new window)&lt;/a&gt; to explain the concept. It is intriguing to note that your brain actually biases you before your eyes make out what's in the picture. It again relates to how our brain strives to minimize computational effort. The lesson here is to ensure that interfaces afford &lt;i&gt;discovery&lt;/i&gt;. It'll have a positive impact on learning costs of your product. &lt;br/&gt;
&lt;strong&gt;Perceptual Problem Solving&lt;/strong&gt;&lt;br/&gt;The most revealing (pun unintended) concept of all to me, was the law of perceptual problem solving (Ramachandran calls it 'visual peek-a-boo'). He stresses on how a nude behind a diaphanous veil is much more alluring than a full-color photograph. I can identify with that. For us guys, a cleavage is more exciting than a bare-it-all. Ramachandran offers an explanation to this: our brains evolved in highly camouflaged environments. Let's try and translate to this our work. Make alluring ad banners and product promos. To me, the most engaging words on the web (after 'free' and 'new') is 'more' or 'read more'. 
Think about it: a short two-line trigger to pull the user into your website with a 'more' link, instead of writing verbose copy. It seems as if we humans don't like spoon-feeding. We like to explore and discover stuff on our own. So, give it to your customers. Don't bare it all! I am just rambling away, do write to me and let me know what you think.&lt;p/&gt;
&lt;b&gt;Less is more!&lt;/b&gt;&lt;br/&gt; Ramachandran's law of isolation or understatement is in-line with how he thinks our brain strives for minimal computational labor. Ramachandran offers a simple yet brilliant explanation on why this law is the exact opposite of his peak-shift law (that argues for exaggeration): he attributes it to 'attention'. He says, your brain can handle only one neural activity at a time. In other words, you can't concentrate on two things at a time (watch TV on mute and try concentrating on what the radio is playing!). 
I understood it as 'more people appreciate caricatures than a complicated piece of art/painting.' The reason is your brain has less information to process while you appreciate a caricature. Now, how does this work for us? Keep your homepages simple and help users' brains to easily process the information you are offering. There could be more uses but I think entry points, landing pages (from a google ad, say) should not be cluttered. They should &lt;strong&gt;outline&lt;/strong&gt; your business and help users quickly decide what to do next.
I am still thinking about how neurology and neuro-aesthetics can help build better, friendlier interfaces... what's your take on the whole thing?
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&lt;blockquote&gt;"Just to say a great 'thanks' for your nice job. I'm totally blind and totally newbie in php and i've created my blog without any problem with the manual and the help of the forum. and, I could achieve my goal because you, the nucleus devs have thought about the accessibility of your software for blind users. Of course, I've some questions but now, my weblog which is about some cool utilities accessible with screen readers, is running on an accessible soft. Bravo for the job. 
I've registered to the forum and I will ask some questions to get more from this good work. I've modified the tag of the nucleus button on the bottom of my page to claim that nucleus is accessible! lol" [Sof] &lt;/blockquote&gt;
If only all developers think in the same lines of Nucleus developers!
Check out &lt;a href="http://nucleuscms.org"&gt;Nucleus CMS: an easy-to-use, feature-rich, and accessible blog script&lt;/a&gt;
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&lt;blockquote&gt;A Runtime error occurred. Do you wish to debug?
&lt;code&gt;Line 25: 'top.Control.cbol' is null or not an object&lt;/code&gt;&lt;/blockquote&gt;
Now, I can only assume that as there were no payees-I had not added any to my account-the script resulted in an error situation that Citibank (or whoever was given the website contract) never planned for. A minor problem; no sweat. Right? Wrong. Bad contingency design delivers a telling blow on customer-confidence. The first question that popped in my head was 'is this site as secure as it claims to be?' Now, the error in question and site security could be as related as Bush and intelligence, but to a code-blind person (most customers are code-blind mind you) an error is an error. Why can't these big corporates with fat budgets pay more attention to customer experience? I can understand a small company having a sloppy website: they do not have the resources or funds, but Citibank? Pch. Sad.

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remember our state-run Doordarshan's news for the hearing-impaired? Why wont they spare 30 minutes a week for the hearing-impaired? I do not know the economic repercussions of having such an initiative, but consider this: in the USA it is mandatory for Telecom service providers to offer Telecommunications device for the deaf and hearing impaired (TDD)(to comply with &lt;a href="http://www.section508.gov/"&gt;Section 508 &lt;/a&gt;and   &lt;a href="http://www.access-board.gov/telecomm/html/telfinal.htm"&gt;Section 255 of the Telecom act&lt;/a&gt;. I think similar government initiatives for television channels would help disabled people be informed. At least, news channels should pay some attention to the needs of the disabled. Is someone listening? But the crass, rampant commercialisation  in private news channels, makes it impossible for me to believe that they are going to have the time, and the inclination for addressing the needs of the disabled. Well, that's just the cynical and paranoid me. Maybe things are not as bleak. What do you reckon? 
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&lt;img usemap="#google_ad_map_061219083736040804091900" border="0" src="http://imageads.googleadservices.com/pagead/ads?format=468x30_aff_img&amp;amp;client=ca-pub-1259014363012020&amp;amp;channel=9138153052&amp;amp;output=png&amp;amp;cuid=061219083736040804091900&amp;amp;url=http%3A%2F%2Fuxwatchindia.blogspot.com%2F2004%2F08%2Fcustomer-experience-forrester-research.html"/&gt;&lt;/p&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/3603424-109161127979948806?l=uxwatchindia.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://uxwatchindia.blogspot.com/feeds/109161127979948806/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=3603424&amp;postID=109161127979948806&amp;isPopup=true' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3603424/posts/default/109161127979948806'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3603424/posts/default/109161127979948806'/><link rel='alternate' type='text/html' href='http://uxwatchindia.blogspot.com/2004/08/customer-experience-forrester-research.html' title='Customer Experience: Forrester Research'/><author><name>suman kumar</name><uri>http://www.blogger.com/profile/05858084252653503464</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='23' height='32' src='http://tw-india.blogspot.com/sumanbwsk.jpg'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3603424.post-109030604047222735</id><published>2004-07-19T23:46:00.000-07:00</published><updated>2004-07-19T23:47:20.473-07:00</updated><title type='text'>Wanted: Technical Writers for Wipro Technologies, Pune</title><content type='html'>Wipro Pune is looking Technical Writers with three plus years of relevant experience. 
If you 
&lt;ul&gt;
&lt;li&gt;have worked on creation of user manuals, installation guides, FAQs, and glossary&lt;/li&gt;
&lt;li&gt;Possess an incisive perspective of the technical writing process&lt;/li&gt;
&lt;li&gt;Are well versed in publishing tools like Framemaker, Dreamweaver, MS-Office, and Webworks&lt;/li&gt;
&lt;/ul&gt;
Send your updated resumes to suman@sumankumar.com 

Job location: Pune 
Number of vacancies: four 

Rush your resume now! 
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Rush your resume to one of the following e-mail ids based on your location preference. &lt;h4&gt;Rush your resumes to one of the following e-mail ids&lt;/h4&gt;
New Mumbai	-	wsmcareersbelapur@wipro.com
&lt;br/&gt;
Chennai		-	wsmcareerschennai@wipro.com
&lt;br/&gt;
Delhi		-	wsmcareersdelhi@wipro.com
&lt;br/&gt;
Powai		-	wsmcareerspowai@wipro.com
&lt;br/&gt;
Pune		-	wsmcareerspune@wipro.com
&lt;b&gt;Please refer my name (Sumankumar.R) and e-mail id [kumar.suman (at) wipro (dot) com]in your e-mail&lt;/b&gt;&lt;div class="blogger-post-footer"&gt;&lt;p&gt;&lt;map name="google_ad_map_061219083736040709121600"&gt;
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I was surprised and I didn't hide it. Amit went on to tell me that the button he pushes on a Nokia phone to pick up calls, cancels the call in the Motorola phone. So, every time he cancels -unknowingly- a call on his new Motorola phone, he calls that friend back and explains his predicament. 
People are so used to Nokia's interface that they expect all mobile phones to behave like Nokia phones. That's the problem. That's the solution too. If I were manufacturing mobile phones I would follow the standards set by Nokia instead of inventing my own. That may sound a bit cheap at the surface but if you give it a thought, it'd make a load of sense. Why re-invent the wheel? 
Ah, by the way, Amit chucked his Motorola and got back to Nokia. The product's use should drive its design. Not some fancy designer's day dream. 
&lt;br/&gt;&lt;small&gt;write to me: sumank [at] gmail [dot] com&lt;/small&gt;&lt;div class="blogger-post-footer"&gt;&lt;p&gt;&lt;map name="google_ad_map_061219083736040617205700"&gt;
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&lt;b&gt;Other possible uses of context-sensitive notes by QNP:&lt;/b&gt;
&lt;ol&gt;
QNP allows you to stick a note to a window. Any window that's open on your PC. 
&lt;li&gt;Stick a Note to your weblog: 'need to write about the Paris trip' and every time you open your weblog the note would remind you that you got to make a post about your trip. This is cool or what?&lt;/li&gt;
&lt;li&gt;Stick a note to any document (finished, unfinished)&lt;/li&gt;
&lt;li&gt;Stick a note to Winamp! (download reminder?)&lt;/li&gt;
&lt;li&gt;Stick a note to your e-mail program (Outlook or Notes or Eudora). Though most e-mail programs have notes in built; the notes are not prominent... QNP notes appear when you open the e-mail program... and appear prominent.&lt;/li&gt;
&lt;li&gt;Stick notes to your Yahoo Messenger 'remind John about the party'!&lt;/li&gt;
&lt;/ol&gt;
I can go on but I know you got the drift. So why don't you 
&lt;a href="http://conceptworld.com/QNP/default.asp"&gt;visit QNP's site and give it a spin?&lt;/a&gt; And QNP's priced version is only $24.95 and that my friend is a steal.&lt;br/&gt;
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